In this article we outline the key points that you MUST incorporate into every sales letter you wield. These four factors really will make or break your sales page. Then we'll discuss some hard-hitting sales letter tactics that I've used myself with explosive results. Unlike other scams these tactics actually add value to your package while increasing your credibility.



First, why even bother writing good sales copy?

Well, in an online world where your prospects are already wandering around in a state of confusion and mistrust, your sales copy is the one chance you have of establishing credibility, building trust and convincing your prospect that your product can solve the very problems that torture them day in, day out.

We Start With The Basics – AIDA

Attention

Interest

Desire

Action

It's absolutely crucial that all your sales pages contain this powerful mix.

Attention – Your Title Can Turn Off Your Prospects Before They Even Read A Word Of Your Actual Sales Letter.

Your headline MUST create attention in your prospects minds. Get into your prospects head and ask yourself this important question:

“What is the most important BENEFIT that can solve the biggest PROBLEM/HURT that my prospect faces.”

Then put this into your sales letter headline. You need to create serious waves here – the headline must draw your prospect into the main body of your sales letter. A good headline gets them there.

Interest – Is Your Sales Letter The Life & Soul Of The Party?

Do you like talking to the dim-witted dullard at the party? What about the chattering fool who yaps away endlessly about himself? No. Neither then does your prospect want to spend time with a sales letter that's either lacking any emotion or (going completely the other way) stuffed to the brim with pointless fluff.

To create interest in your prospects, you need to understand your products benefits and their own concerns. You need to understand your industry and what your product has that your competitors don't. Like a devilish murder mystery novel, each paragraph must be more exciting than the last.

As interest builds, so your chance of capturing the sale increases.

Desire – Make Them Almost Taste The Benefits & Then Make Them DESPERATE To Get It!

To create desire, you've got to convey the BENEFITS of your package. Go ahead and tell the prospect what they will gain when they click on the order button. What about the pain they'll avoid? Time saved? These are things that people look for before spending their hard earned cash, and they want to know that your product delivers.

Action – The Last, All Important Word

You've got to urge your prospects to take action NOW. Make the order button prolific and readily available. If your product has limited availability or is a (genuine) special offer, then let your prospects know about it.

AIDA is a simple yet powerful guideline of setting up sales letters that do what they're supposed to – convert targeted prospects into customers. Now let's look at some advanced tactics. These, when incorporated skilfully into an AIDA based sales letter have the potential of driving your response rates through the roof.

Beyond AIDA – Strategies To Maximise Your Sales Letter Responses

I could have settled with just using AIDA to create my sales letters, and I'm sure I would have continued to do well. But would I have achieved some of the OUTSTANDING results I've enjoyed in more recent years? Almost certainly NOT.

Now, I'll walk you through some legitimate tactics that I use to make my sales letters hyper-responsive. The great thing about most of these is that they benefit the CUSTOMER too – and ultimately that's the best way of increasing your sales in the long run.

Tactic Number ONE – Limit The Number Of Licences Offered (Digital Products)

If your product is digital (eg an eBook or membership site) then consider placing a limit on the number of licences available. This benefits you as the information developer because it creates genuine urgency to purchase. If customers miss out, they'll have to pay a higher price to get in and that's a powerful motivator. The benefit to the customer is that the limited number of licences means they have a better chance of success if they use the private label rights content/videos etc provided.

There's of course also a downside to you on this – limited licences mean that once your product gets to higher levels, the natural forces of price vs demand means that you'll sell less when the product price moves up. Even so, I can tell you I put a licence limit on many of my products and it creates a frenzy of sales as people try and get in at the lowest price levels. It's a potent order trigger.

Tactic Number TWO – Pile On The QUALITY Bonuses!

It's true – both the number of bonuses and their respective quality can really be the “title clincher”. A platter of highly targeted bonuses that are in demand can be enough to get your prospect to buy immediately.

You can even implement the following tactics with your bonuses:

- Fast action bonuses where (for example) the first 50 people to order get a bonus that everyone else doen't.

- Time limited bonuses – where the bonuses only apply for a certain length of time or number of orders.

Make your bonus graphics visible on your sales page and if possible link to the full sales page of each bonus. If you produce many products, avoid serving up the same tired old bonuses – it can count against you as your existing customers may begin to feel they're missing out on the bonus experience and your repeat sales may actually suffer.

Tactic Number THREE – Free Updates For LIFE!

Customers love paying for something ONCE and getting additional value from that purchase for months and even years into the future. That's just plain common sense, yet the vast majority of digital products that I see being offered online do not come with updates of any sort.

The beauty of this model is that as you add more and more content/resources/ related to your package it becomes increasingly attractive to new prospects. The icing on the cake is that your existing customers are delighted and that establishes further trust and credibility and that's a very big plus.

So there you have it – a summary of writing sales pages that sell and additional sales-letter tactics that genuinely increase the credibility, value and pure WOW-factor of your packages.