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You Dont Know Jack

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First, don't try to wing it, because you'll make mistakes and look foolish. Why would you want to fake it anyway? There's no shame in not knowing about a topic you've never studied. When referring to something that's not too difficult, you may have used the expression, "It's not brain surgery", but did you ever stop to think that to a brain surgeon it might be just as appropriate to say, "It's not accounting" or "It's not desktop publishing" or even "It's not rock music"? Will Rogers once said, "We're all ignorant - just in different subjects". Personally, I believe the only reason I can't perform brain surgery is that I've never studied it, but that doesn't mean I am less intelligent or worthy than a brain surgeon, does it?

If we're not embarrassed to admit we don't know about brain surgery, or rocket science, why should we be concerned about admitting ignorance of any topic? Perhaps there's a clue right there in the word I used. "Ignorance" is a loaded term, isn't it? But the Oxford Dictionary defines it simply as "lacking in knowledge", with no connotation of shame. In fact, I'd suggest that admission of ignorance is the first step towards learning-and often to a truly interesting conversation.

To take advantage of this idea, try some of these conversation encouragers:

I haven't had any exposure to the world of multi-media marketing. Is it really as exciting as it looks from the outside?

By using this wording, you are granting the other person the status of insider. Since we all enjoy talking about our special knowledge, that will usually encourage him or her to give you all sorts of information.

? Your enthusiasm about this subject is infectious. What is it about it that so fascinates you?

You have subtly complimented the speaker, who will subconsciously want to convey the same fascination to you.

I don't know anything about the flower business. Would you explain what that expression means?

When you have admitted ignorance of a subject, there is no such thing as a stupid question, so go ahead and ask away!

(By the way, this last question is also very useful when purchasing services. Have you ever received an order back from the printer, only to find it was not what you had envisioned? You could probably have saved time and money by admitting your lack of knowledge right up front and letting the specialist help you order exactly what you wanted.)

Did you notice the common element in all three examples? Yes, I am inviting the person to tell me more. There's no more effective conversation technique than asking people about themselves and their interests - and then genuinely listening to their answers. During my networking workshops, people often tell me they are nervous about meeting new people because they don't know what to say. If that's your challenge, why not turn this around, and consider what to ask?

You Dont Know Jack

So today, I am going to change that. By the time you are done reading this article, you will have a clear understanding of what a profile is, what a professional profile is and why it is so valuable to you as a marketing tool.

Tonight, before you shut down your computer, look at your About Me or About Us page. Read it over. Think about how influential and valuable this page could be if you turn it into a full-blown professional profile? An essential part of your marketing kit is your professional profile.

I believe that many of you are familiar with customer profiling. It is using the Web to find out clients or customers specific needs, interests, and other demographics. Customer profiling is an effective tool to determine with whom you conduct business. It is part of developing your target market.

Why is customer profiling so important? As a business owner or professional, executive or whatever role you have, understanding exactly who is your ideal customer is the key to creating products and services for your customer. Without this information, you would have hard times generating revenue.

I want to tell you a little secret. Customers profile the companies with whom they do business.

Think about this for a minute. When you are in need of new tires for your car, how do you decide where you are going to get them? You shop around. You check out prices and compare value. You think about the reputation of the dealer and the manufacturer. You consider location.

Guess what? You are profiling the businesses in order to make a good choice and get the best you can.

Are you getting a feel for where I'm going with this?

A professional profile is a short biography of a person or company.

Profiling a business or person is to create a short biography or professional profile of the business or person, and use it, as a marketing tool.It is a way to give your clients information about you, about your business, about your products and services, about the value you provide. You give them what they are looking for rather than making them hunt it down.

I want you to stop and think for a moment about your website. Most entrepreneurs, business professionals, service providers, and companies will have an About Me or About Us page of one kind or another. That page is in effect, a profile or short biography of the company or entrepreneur, whatever the case may be. It's great that those pages are up there on the Internet for everyone to see. However, there is so much more that you can do with those words.

The potential use for a professional profile is huge! A professional profile is a valuable marketing tool. Here are just a few ideas how you could use a professional profile:

Include it with your press releases

Add it to your media kit

Print it out nicely for tradeshows

Add it to your brochures

Tonight, before you shut down your computer, look at your About Me or About Us page. Read it over. Think about how influential and valuable this page could be if you turn it into a full-blown professional profile? An essential part of your marketing kit is your professional profile.

Copyright (c) 2008 Anita Bruton

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About Author

Both Helen Wilkie & Anita Bruton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Helen Wilkie has sinced written about articles on various topics from Writing, self improvement and motivation and Finances. Helen Wilkie is a professional speaker, workshop leader and author specializing in communication. Call 416-966-5023 for information on her popular keynote, "Sowing and Growing Your Network" or check out her audio program on networking at. Helen Wilkie's top article generates over 49500 views. to your Favourites.

Anita Bruton has sinced written about articles on various topics from Marketing, Cover Letter and Internet Marketing. You are invited to learn more about writing your company profile at my website: Download yo. Anita Bruton's top article generates over 22200 views. to your Favourites.

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