When it comes to search engine optimization, there are good and bad techniques. While using the good techniques can give your site a high ranking with the search engines, using bad techniques can cause your site to get blacklisted. If you are optimizing your own site, or you are highering a company to do it for you, it is important to make sure you don't do anything which can cause your site to be blacklisted.
Any SEO company which uses doorway pages, hidden text, link farms, or automated submissions should be avoided at all costs. While many of these techniques may give your site high rankings temporarily, eventually the search engines will discover what you are doing, and they will permanently remove your site from their listings. The last thing you want to do is pay an SEO companies hundreds to thousands of dollars to optimize your site, only to have it banned because they used bad seo techniques.
Before you use a SEO company, make sure they don't use any bad seo techniques. You can't assume that they will tell you whether or not they will use these techniques. It is better to be safe than sorry. Always make sure you know what techniques they will use beforehand. There are a number of things you can look for on a site to determine if it is using bad seo techniques. As a rule of thumb, if you are optimizing your site in a way which does not benefit your visitors, it is likely you're using bad seo.
When webmasters use doorway pages, they stuff a large number of keywords and links onto the page. Doorway pages are usually connected to cloaking, and the visitors will never see these pages. Link farms are easy to detect. They tend to be a page full of links with no content. If you've ever been to a website which has nothing but links, this is an example of a link farm. Hidden text involves making the text on your page the same color as the background, so visitors can't see it. Automated submissions allow companies to spam search engines or other services with thousands of submissions. Using any of these techniques will get your site banned.
You Know I M Bad
All novice writers are told to write about what they know. However, particularly when it comes to poetry, this basic advice can cause problems. Poetry is a concise form where every word and every sound should be carefully chosen to contribute to the overall text. The poetic effect of the words is more important than their truth.
It's often efective to use personal experience as a jumping off point for your writing. Once you've decided to turn the reality into poetry, though, it's important to shake off your personal attachment to it. If you don't, you are likely to end up including irrelevant details that have no place in a poem and have no general appeal.
Suppose you decide to write a poem based on the first time you met your wife. After all, most people have had at least one such experience, so you might think this is a universal topic that will appeal to many readers.
As you start to plan, you remember you've been advised to include concrete details to give your poem more impact, so you try to recall exactly how it happened:
It was April. A wet Tuesday afternoon about four o'clock. She was wearing a purple dress and caught her heel as she stepped off the number sixteen bus at the corner of Green Lane and Seagull Grove...
How many of these facts should you include in the final version of the poem? Think about what each idea can contribute in sounds, metre and imagery.
Does it matter that it was a Tuesday, for example? A "wet Wednesday" is a lot more alliterative. (Unless it was a "Tuesday, in torrential rain...", of course!) Is the time important? Maybe "Thursday at three" would be more effective.
Remember how The Crystals' song "Da Doo Ron Ron" begins "I met him on a Monday"? In fact Thursday, Friday or Sunday would all have worked just has well metrically and are far more likely days for such meetings to happen. But the sounds wouldn't be so tight: notice how the whole line is tied together by the "m" sounds in "met", "him" and "Monday".
Bear in mind, though, that "it sounds good" isn't enough to justify the inclusion of a fact or image in the finished poem. Are either day or time actually of any relevance to what you're writing?
"Seagull Grove" is a lovely street name - perhaps it should have a poem of its own - but unless there are any other birds or wildlife in the account, or unless you're going to link it in by describing the dress flaring out like wings as she tripped, it's more likely to distract attention than add anything. And as for the dress itself, remember that you're never going to find a rhyme for purple.
Of course it's useful to look at the real details of the occasion, but you should be willing to pick and choose which facts and images you include, and to manipulate them to suit your final poem. Keep in mind that you are writing a poem, not a newspaper report.
One last piece of advice: if your wife is going to be offended if you change the details to produce a better poem, maybe you should limit your readership to those with a personal interest - you certainly won't be writing for a universal audience.
Both Roberto Bell & Gwyneth Box are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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