You've signed up with a reputable work at home program and have purchased your leads. The only you have to now is phone them and convince them to sign up for the work at home program that you are offering. What could be so hard about that? The truth is that many people never make a dime doing this because they dont know how to approach a cold call. Provided below are the strategies and principals that will lead to a successful cold call.



The first thing to do is to learn the thirty second rule of connection. You may be a calling a thousand people, but with every single person you have just 30sec to make the connection. This may sound quick but the truth is after 30sec you are going to start to

lose their interest (that is if you had it in the first place), the 30sec rule must be mastered. In 30 sec you have to get the person to either start feeling good about you, as a person or curious enough to want to hear more.

2. The rule geographical location. Give them a frame of where you are. You want to paint a picture of who you are very quickly. One of the greatest ways to do that is to state where you are from. They will get them to start thinking about where you are from and be able to relate to that.

3. Offer an exist strategy. This is where you give them permission to stop you. You may be thinking why would I want do to do that? It's to take the pressure off. They don't know who you are; you called them, they were not holding their breath waiting for your call. Carefully offer them an exit strategy in the first 30sec and immediately the pressure is off. You get their undivided attention without making them feel like there are backed into a corner.

You want to create a comfortable environment on the telephone. This gives you a more professional image and makes the offer seem much more believable. If they feel pressured they will start to think If you want me that bad, you can not be doing that good. This immediately discredits you as a leader. Leaders are not desperate so they never have to box anyone into a purchase. By giving them a way out you are actually convincing them to stay.

Focus on values in their life. You need to figure out what is valuable to them and then let them know that you can help them to obtain it. Ask them straight up if there was one thing that you could change in your life what would it be? Most times they will tell you what they want and what you need to say to recruit them. The value system is extremely important. You need to decipher where they are in life and where they want to go. Perhaps they want more money, more control over their life, maybe they just want another option whatever it is you need to find out what the value in their life is right up front.

Professionals in the business don't pressure or try to convince they get people to do the work for them. It's not about forcing them into joining you; it's about letting them know that there is an alternative option to whatever it is they have now. You can't go into cold call thinking about money. Think about the fact that you have the power to change the lives of every person on your list. But the only way to change their lives is to find out what they want changed in their lives. These are not leads; they are people who have desires. If you help them obtain their desires and values you then become valuable to them. Focus on value in their life.