I caught up with the new entrepreneur's (Terry and Sherry Braley) this January at a Biker Rally. After talking to some fellow riders they were telling me about Terry and Sherry's new website (Road Rash Apparel) and how low their prices were on their Leather Apparel. So after digging through the crowd I finally met up with them. I introduced myself and we sat down and must have talked for over 2 hours about their new business. Well, they talked. I asked Terry and Sherry why they started their business and WHY! Do you sell your apparel so cheap?
Terry – “Well, we were on the Internet one night looking for some leather jackets and chaps to purchase. We must have searched for three hours looking at what seemed to be every site there was to look at and I couldn't believe the prices of some of them. I know you get what you pay for, but damn? I don't want to pay for the whole cow! “
Sherry –“It seems that all the cheep leather was that “patched leather” or some call it “Diamond Cut leather”. We weren't interested in that. Not to say there's anything wrong with it. If that's what you like, then buy it. To each its own.”
Terry- “Yeah. I had asked around about what kind of jacket to buy. The majority of the riders I had asked, told me to get one that was made for riding. You know, just in case you lay your bike down. And patched leather wasn't the best way to go.
Anyway, I made the comment that someone needs to start selling this stuff that caters to us poor bikers.”
Sherry – “I looked over at Terry and said, “We can do it””
Terry – “A week later I quit my job and started building the website. I did A LOT of research on Leather. Types, thickness of it and where it comes from. I was almost sick of leather after about 3 days. Anyway, we decided we wanted to purchase our leather from an American made manufacturer and I ended up finding a company in Spokane WA that had what we were looking for. They manufacture leather apparel made for bike riders. And its damn good leather. And I'll tell you. What I pay for the jackets and what I sell them for, we don't make a big profit on them”.
Now that we've covered those aspects of Biker Shirts, Leather Jackets, Motorcycle Apparel, Boots, Chaps, Vests, Leather Lingerie, let's turn to some of the other factors that need to be considered.
Sherry – “Yea, we're not in it to get rich. Just make a little money and help out our fellow bikers”.
Terry – “Since we've went live on the Internet we have sold more T-Shirts than jackets. That's okay. I think when people see our price's they think its cheep leather and stray away from it. But it's Top Quality Leather! You can't find our type jackets on the internet for a better price I think”
Well without going into the whole 2-hour conversation we had. We continued to talk and they told me more about what they sold on their site. T-Shirts, Leather Lingerie, Boots, Chaps, Vests and the list went on. Terry said “right now we sale over 700 types of t-shirts and plan on adding more. By the time we get done, we will have well over 1500. That's a lot of damn shirts”
These were two of the friendliest people I have ever met. Both Terry and Sherry are from Georgia and reside in Douglasville Ga. And you could tell that these were just two people really trying to look out for fellow bikers and our shallow pockets.
Young Entrepreneurs Of India
What does it take to make it as a young entrepreneur? I have discovered 5 keys to success as a young entrepreneur and I would like to share them with you. These principles can be applied to anyone who is searching for success, young or old, though the focus is going to be specifically on young entrepreneurs in this article.
Success Key 1 – Intrinsic Motivation
Psychologically speaking there are two types of motivation – extrinsic motivation and intrinsic motivation. Extrinsic motivation is when something outside yourself prompts you to act. The best example would be placing your hand on a hot stove. Your body is extrinsically motivated to MOVE!
Intrinsic motivation is quite different. With intrinsic motivation there is nothing forcing you to act, you are acting of your own will and desire. This is often called, “Self Motivation”. This is the type of motivation that successful young entrepreneurs possess.
You can begin developing an intrinsically motivated lifestyle today. Simply practice doing things which no outside source is prompting you to do. This could include, eating healthy, exercising, meditation, prayer, etc. The key is to perform an action for which there exists no motivation outside of yourself.
Success Key 2 – Self-Discipline
The second key goes along quite nicely with the first. In order to reach your true potential as a young entrepreneur, or an entrepreneur of any age, you must have a good amount of discipline in your life. The best kind of discipline is “self-discipline” because it combines the benefits of discipline with the practice of intrinsic motivation.
While intrinsic motivation is the practice of performing actions for which there is no external cause – discipline is the act of maintaining those actions.
What if you only filled your car with gas one time for the life of the vehicle? How far would you be able to go? A vehicle requires the repetitive action of adding fuel in order for the vehicle to go anywhere, just as an intrinsically motivated young entrepreneur requires the repetition of successful actions in order to get where he or she wants to go.
Success Key 3 – Safeguard Your Dreams
Young entrepreneurs must safeguard their dreams. There are a lot of dream stealers out there. Some of them may even be friends and family. Some of them may not be intending to hurt you, but sometimes, they will. You must be prepared for this and you must safeguard your dreams.
Do not let anyone tell you, “you can't.” because it simply isn't true. Surround yourself with positive and upbeat individuals who are like-minded and similarly focused. If you're around people who are not, for whatever reason, stay positive and stand up for your dreams.
Success Key 4 – Set Goals
Goal setting will be critical to your success as a young entrepreneur. You must always set goals for yourself, both large and small. Start by setting a large goal, such as an income you would like to achieve and then set smaller goals to reach between now and then.
Small goals which lead to larger goals have been proven effective in my own life. Sometimes your large goal will take a few years or months to achieve and you can get burned out and frustrated if you don't “achieve” anything between now and then.
Smaller goals between your larger ones will help keep your vision fresh and your body motivated.
Success Key 5 – Be a Leader
Being a young entrepreneur means being a leader. You are stepping out in faith and paving a way for yourself in the world. People will naturally desire to follow alongside. Let them. You shouldn't develop a God complex but you shouldn't belittle yourself either. Find the balance between the two. Know who you are.
Never be afraid to speak your mind or heart. Stand up for what you know is right and don't worry about those who laugh.
Both Mike Downey & Cody Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mike Downey has sinced written about articles on various topics from Computers and The Internet. is an Online store for bikers enthusiasts. Specializing in motorcycle leathers,textile jackets, Leather Lingerie, biker accessories and well over 70. Mike Downey's top article generates over 480 views. to your Favourites.
Cody Miller has sinced written about articles on various topics from Computers and The Internet. . Cody Miller's top article generates over 480 views. to your Favourites.
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