Nobody likes to be bored. There is no better evidence of this than the success of the world of entertainment, which is a multi-billion dollar industry. So, when you are trying to promote your business by handing out business cards, make sure you don't bore the recipients. Invest in some high-quality, unique business cards that will make an impression on your customers.
There really is no limit to what you can do with your business cards. In this article, I will point out just a few of the more innovative options available to you as you get your business card printing done.
Metal cards
Yes, you read that correctly: metal business cards are becoming more popular. They can have a dramatic affect on the people you hand them out to. These usually come in “common” metal colors, such as gold or silver, though you can also get more drastic colors if you choose. Metal gives your cards a glossy look, and a firm feel, which is great if you are trying to convince your customers that you are strong and reliable.
Magnet cards
When you hand out a business card to a potential customer, you would like that person to look at your card several times, right? The more they see your card, and read your name, and see your logo, the better the chance that they will become a paying customer, right? What better way is there to ensure that each recipient will look at your card, than to give them a card they can stick on their refrigerator? Get a nice, color business card printed in a magnetic material. Customers will use it on their fridge and, without even knowing it, will become familiar with your company and product.
Raised letters
Business cards with raised print are also becoming more popular. They resemble credit cards, only without the rigid plastic. Customers are often surprised when they feel a card with raised lettering, because they are unlike normal business cards…which is great, because that leads them to take a closer look. The more they look at your card, the more effective it becomes.
Caricature cards
Believe it or not, you can get your own ugly mug, I mean face, put on your business cards. Many good business card printing companies will have a professionally-drawn caricature of you made to display on your card. This is one of the most creative ways to draw attention to your business card, and thus, your business.
Scratch-off cards
Scratch-off lottery tickets are wildly popular items at virtually every gas station convenience store. Take advantage of that novelty by incorporating it into your business card printing. Have an intriguing picture on the front with a scratch-off material. Underneath, write your name and information. Since the customer will be interested in what is underneath, he or she is more likely to remember what you write there.
Your Business Cards Free
Probably two of the most successful marketing tools in your arsenal would be your full color business cards and your advertising brochures. The former, well, no business owner should never be without it. While the latter provides your target clients with all your products and services and more information that anyone who'd be interested in your business would be satisfied.
Both marketing tools can present your business and your unique selling advantage to your target customers. In fact, when both materials are done right, they can actually move people to action.
Your full color business cards are created because you would want your clients and prospects to keep it and refer to it when they need your product or service. Your cards are representations of your business that makes it easy for your clients and prospects to contact you.
On the other hand, your advertising brochures provide all your details in your custom business cards, and more. It offers your customers details about your company and your products, while providing them with a definite call to action.
If you could combine the qualities of both marketing tools, you'll probably have a more effective campaign in your hands. So who says you can't? Here's how you can create a business card that will also stand as your brochure.
You must have a compelling message.
Just like a brochure, your print cards must have a compelling message that would make it more valuable to your clients and prospects. To create your message in your business card, sort out your ideas just like what you do with your brochure. Include a cover headline, a subhead, graphic image of your story, your benefits, as well as your contact information, and more importantly, your call to action. You can create something with a cover, two panels which will be part of your front and back parts of your business card, as well as two panels for your copy and for other uses.
Make your business card brochure as simple as possible, and as user-friendly.
This will help you save on costs when you strive to make it simple and clear. You can always apply a two-color business card printing job which is way cheaper than a full color one. For a more multicolored look, try to apply several tints of your color which can give you different shades in your print card.
In addition, make sure that your business cards are user-friendly. This means that its size and shape can fit just like any other print card. It should fit inside a wallet, pocket, and your card organizer.
Hire a business card printer.
After you're done with your business card, bring your design to a professional business card printing company for reproduction. With an expert printer, you'll b assured of quality print cards that would not only grab the attention of your clients, but will also help you create that professional image to make you more effective in generating leads for your business.
Janice Jenkins has sinced written about articles on various topics from Business Cards, Brochures and Marketing. . Janice Jenkins's top article generates over 550000 views. to your Favourites.
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