When you design your website the purpose is to project the profile of your business to your potential clients and customers. A simple and user-friendly website is always desirable as it attracts the maximum traffic and also succeeds in satisfying the visitors. If you make your website complicated it may leave your visitors confused and at a loss to figure out what you really want to convey. A simple website on the other hand will make them stay longer on the site resulting in an increase in the sale of your products or services. A visitor should be able to know within 5 seconds of landing at your website what it is all about.

Simplicity is what you need to aim for while designing your website. For your website to be really user-friendly you just require a single navigation bar with links to text on different pages. Only those sections of the site that are important should find a place on your navigation bar. Pages that are not very important can instead be linked from the inside sections. Any overdoing must be avoided as it may force visitors to rummage through your site for information which they generally expect to find at the click of their mouse. Remember users visit a website to find information on a particular subject and they want to exit it as fast as they can. Easy navigation can help them finish their job quick. If the navigation system is complex users may get irritated and leave your site in exasperation. Simple navigation will let your visitors access all the sections of your website with all ease.

Don't keep changing the layout of your site. Your site needs to possess consistency in terms of both looks and feel. Therefore select a layout carefully and stick to it. Another thing that will add to the consistency is keep your navigation bar standard on all pages so that visitors don't have to relearn your website.

The content of your website, which is the text on your web pages, is very important as it describes the actual profile of your business. The text needs to be keyword-rich for search engine indexing, with key phrases nicely integrated into the text to serve the dual purpose of bringing increased traffic and conveying your business message with clarity. If you are really keen to make your business massage absolutely effective, concise and clear you should obtain the services of a professional web designer and copywriter. The professionally written message will substantially boost consumer confidence in your products/services.

You need to be very careful in the use of graphics on your website. Avoid overloading the site with large-sized graphics. People visit your website for getting information and not for viewing pictures. Too many graphics will only make your website cumbersome and sluggish. If your website loads quickly it would immediately catch the attention of your visitors. However, making a simple website in no way implies that you should suppress creativity. Create graphics that are efficient. The key to efficiency in graphics is optimization allowing them to load speedily.

In order to create a truly simple website it is important that you focus on the home page of your site. The home page or index page works as the gateway to your website. If it loads quickly it would help grab the attention of the visitor before he/she exits your website impatiently. An uncluttered home page with simple navigation is a must at this point. The different sections of your website should be be mentioned with suitable headings on the index page. Preferably, avoid using flash on the home page of your website.

Keeping your web design simple helps your potential visitors access your site with great ease, which in turn invites more business orders for your company.