hansel womenswear blends a sense of quirky playfulness with understated minimalism. Hailing from Singapore, designer Jo Soh pulls together unexpected elements, creating highly wearable pieces that suit spunky, confident women who can’t help standing out in a crowd. The label reflects her modern and unique take on retro-inspired styles, featuring her signature love for juxtaposing strong and subtle shades.

hansel, named after her beloved Jack Russell Terrier (a stray puppy she rescued off the streets) made its impressive debut at Mercedes Australian Fashion Week in November 2003. Since then, hansel has garnered many accolades and won many fans, including American pop star Katy Perry and Japanese actress Chiaki Kuriyama.

hello hansel, a diffusion line by hansel, made its debut in February 2011. Focusing on highly wearable casualwear pieces with bold prints, bright hues and easy-to-wear fabrics, hello hansel identifies itself as a youthful, vibrant and playful label.