All he needed was PR   A million box of business cards   Careful image consultation   Securing reputation      A clever market plan   He didn't understand   That's all it really takes   He could have played for higher stakes      Now   Somehow   We've gone wrong      Chorus:   This Jesus thing, it's a smash hit   It's packaged right   All stocks have split, it's a smash hit   It's gone worldwide      Join His name to any cause   Drop His name to get applause   They never get enough   Nothing here to be ashamed of      Those ever loyal fans   They wanna get their hands   On His newest merchandising   Ignoring overpricing      Now   Oh Wow   We've gone wrong      Repeat chorus      It has no explanation   It smells like exploitation      Repeat chorus