Notwithstanding the supermarket business being no longer a growth industry, it remains irrefutably an essential form of business to consumers as well as the retailing organisation. In light of the competitive nature of this industry, Prime Singapore runs two supportive trading arms to boost its position: one imports and supplies perishables such as vegetables and seafood, while the other focuses on consumer lifestyle merchandise from Southeast Asia and China.


Plans are afoot to further revitalise Prime Singapore‘s supermarket business. In 2005, it began taking steps to be more attuned to shifts and changes in consumer lifestyles and expectations. When Prime Singapore extended its supermarket operations to 24 hours, it elevated ad redefined the concept of convenient supermarket shopping; it was among the first to provide this level of service to heartland consumers. Came 2007 when Prime Singapore started to give more than a handful of its outlets a revamp of varying magnitude in a bid to provide a more comfortable ad friendly shopping environment.