Founded by a group of manufacturers and financiers, the Soci't' G'n'rale "to encourage the growth of trade and industry in France" moves into its first head office at 66-68 Rue de Provence. At the dawn of the new century, the Soci't' G'n'rale Group focuses on achieving growth via the three key routes of international retail banking, asset management and specialist financial services. The Group also achieves strong growth through the excellent performances delivered by its two historically-important business sectors of French retail banking and finance and investment banking.