We started our journey designing & producing for many leading international brands around the world.

For more than a decade, we observed an industry dominated and dictated by big fashion brands. We were frustrated that this sometimes led to the exploitation of both the supply chain and you, our customers. Cotton farmers and factory workers suffer from unsustainable practices. Some may not even earn a livable wage. Consumers have also suffered a loss of value due to the dominance of poor quality products brought about by the blind pursuit of cheap fashion, which has proven to be costlier for you.