This is where great wines meet great value. Victor Szechenyi, Belinda Lim and Dan Yeong, who kick-started The Wine Company? after years of friendship and copious glasses of wines. When Victor directly imported a few crates of wines for their personal consumption during one of their drinking sessions, the trio fell in love with the affordable prices and high quality these wines offered. Inspired to share the experience with more of their friends and to set right the misconception that wine is always expensive and reserved for snobs, The Wine Company? was, thus, born.