One Content Application for All Digital Asset Management

Publishers are changing their approach to getting their target audience’s attention. The once brilliant idea of facing books out for certain titles while keeping others faced in, use to be the advance in marketing a specific title. Now- publishers are trying to take those lists and lists of titles on an online shelf and reach internet audiences with entire books- electronic books. Publishers have discovered the value of XML content.
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Not everyone in the publishing world has caught onto the benefits of XML. Most publishers are aware of the advantages of publishing online, but many of them are publishing online in one area while printing in another, using separate systems. Instead of one part of the publishing business focused on creating new online works while the other part of the publishing business continues to print paper works- publishers are finding they can combine their content resources. Convert content into XML with the help of an XML content server and reuse content over and over again.
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Rather than buy a product for digital publishing, building an XML platform, like an XML content server, on top of an existing content base to create seamless XML content for online publication is what more and more publishers are leaning towards for multiple reasons.


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A Digital Asset Management Application Created by an XML Content Server Allows Publishing Companies to:

• Easily move content from print to digital processes, automatically transforming any media into XML


• Access buried content using an enterprise search as part of a digital asset management application


• Revive buried content by pulling and picking from content already created, or previously published and create entirely new products


• streamline workflow and reduce time to market reusing previously written content, from images, documents and code


• Have a valuable content repository with all of your enterprises digital assets

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Publishing companies are aware that society is moving more towards digital media over print. And, according to Publisher’s Weekly, back in January 2003, sales for electronic books increased 1,442% from January 2002 sales.
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The International Digital Publishing Forum, formerly the Open eBook Forum (OeBF), published findings that in April 2006 electronic book publishers or (eBook publishers) reported increases in eBook revenue over the previous year with a 23% increase in eBook revenues since 2004.
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In the publishing world, what was needed was an application that could still use all of a previous printed works, like an encyclopedia printer could still publish all of its printed research online as is and not have to recreate it again and at the same time, not have to hire an entire staff to do it.
New content applications like XML content servers provided the digital asset management solutions publishers needed to extract the information for multiple projects from multiple places within an enterprise without the need to hire several more people to create a ground up application. All that is needed is a digital asset management system that can catalog, store and export files with the ability to retrieve digital media using built-in text mining tools.
Now, one publishing organization, whether it is for life sciences, digital libraries, media producers, or insurance companies is able to publish content from a single source into web, print, CD-ROM and several other channels all using one digital asset management application.