Sony Ericsson Mobile Communications was established in 2001 by the leader in telecommunications - Ericsson and consumer electronics giant- Sony Corporation. The company is owned equally by Sony and Ericsson.
With the mission to establish Sony Ericsson as the most striking and pioneering global brand in the mobile handset industry, Sony Ericsson Mobile Communications is making notable strides. The company is a global provider of mobile multimedia devices, which include feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for the end users.
Smart phone, Sony Ericsson P990i, is the next in line, to Sony Ericsson P910. Sony Ericsson P990 uses the UIQ 3 software platform, and is based on Symbian OS 9.1. This model was released in August 2006. P990i has a numeric keypad which flips open and reveals a keyboard, just below the display. Interestingly the flip itself can be attached or detached using the screw and screwdriver found in the box.
Sony Ericsson endeavours to be a cutting edge provider of applications. The company is bringing the best and latest in entertainment content to its users through strategic agreement with partners such as Sony BMG. In the mobile gaming market Sony Ericsson was the first to introduce Java 3D-enabled handsets in 2004 and is sprinting ahead to bring 3D gaming to a wider audience. Sony Ericsson products which excel in imaging, music, design and applications have a universal appeal. The company's products make the best use of the major mobile communications technologies, such as the 2G and 3G platforms and this enhances its offerings at the entry level markets.
Some of the note-worthy features of are Handwriting recognition, Bluetooth, v 2.0 ; Infrared port ,T9 ,OMA Data-Sync 1.2 (Sync ML) ,Office applications and Photo album and it is adaptable to UMTS 2100 / GSM 900 / GSM 1800 / GSM 1900 networks. 114 x 57 x 26 mm in size and weighing just 142 g , P990i, with its built-in hands- free feature, and a battery stand-by of up to 400 hours and talk time of up to 9 hours is unbeatable
