Ooops They Did it Again - With Sony Ericsson W980i

By: Mark Hirst

The song you're listening is boring you to death just when you want to escape into a musical high that will lift your spirits up. Fret not. Simply flick your wrist to change that tune and proceed to bask in your musical haven.

New ground

Ooops, they did it again. Sony Ericsson that is, it's called Shake Control, and it's the breakthrough function that has been getting tremendous amount of attention in the gizmo world. This unique feature comes only with the new Sony Ericsson W980i, the mobile phone that has elevated the face of digital music playing to new ground.

Upon activating shake control, you simply press-hold the Walkman key and a slight vibration tells you that a new track is playing. It's so easy even your 5 year old sister can do it.

Not your regular mobile phone

The W980i is a walkman phone that proves why it is the most stellar among its competitors. There are added features you won't find in a regular mobile phone.

The Flight Mode is one of them. This one turns off the phone function, ensuring that you don't disrupt flight navigation equipments when you're on a plane or when you're around sensitive hospital equipment.

Name That Tune is another. When you're listening to a track that sparks up your interest yet you have no idea what the title is and which artist is playing, a database will do just that for you. Now you can discover new songs and add them instantly to your playlists all in a matter of seconds. Isn't that unbelievably convenient?

An FM transmitter is also built in so you can connect your W980i with your car stereo or a hi-fi equipment without having to resort to using any wires, truly perfect for that long drive home when you want quality music to accompany your journey.

Sony Ericsson did it again with W980i, and they are not stopping just yet.

Sony Ericsson
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