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Gunners Flaunting The LG Shine!
Korean Electronic giants LG have come up with a rather imaginative strategy to market their latest premium phone in the Black Label series. Branded the LG Shine (real name being a tedious LG KE970) this sizzling handset has been gifted to all the players of the Arsenal Football club's first team squad.
All these LG Shine handsets are personalised for each and every player as their names are engraved on their respective handsets. This is a classic case of brand building through popular commercial media and for Brits it can't get bigger than these stars shining in the galaxy of EPL. Well I'm nobody to comment on the capabilities of Henry & Co. as despite their recent indifferent form they have proved their ability to succeed and charm everybody on and off the field. But about the mobile phone in spotlight, the sparkling LG Shine, I can surely comment & criticise.
The handset is the latest to hit the European markets after driving the mobile phone users in Korea nuts in its CDMA avatar. The manufacturers expect the LG KE970 to shine with its amazing looks and mind boggling specifications. As far as I can see it will succeed as the LG Shine has got all the ingredients right which are required to excel in the highly competitive European mobile phone market.
It has a highly attractive and sleek body that is full of attractive specifications. The 2.2" mirror display of the LG Shine is worth 240x320 pixels and is a nice platform for the integrated 2 megapixels camera to show its magic. Powered by Schneider Kreuznach lens this camera is as good as any digital mobile phone camera as these are the very lenses that are used in Kodak cameras.
Flaunting Tri-Band GSM compatibility, the LG Shine supports EDGE data transfer standards and integrates a Bluetooth device for local file mobility. It has a fine music player that supports multiple file formats and adds to the chutzpah of the impressive handset. The underlining fact being that this highly usable handset has been marketed in a perfect manner by gifting Arsenal player these handsets. These players almost have cult status amongst their fan base spread all across the world and this move is going to pay rich dividends to the manufacturers LG.
