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Do you know at least 98% of the people who read your salesletter would simply skip it? What if there’s a way, so you could seduce your prospectsand literally FORCE them to read your sales pitch—all without trying much atall? Sounds too good to be true? Well, you’ll discover why this is possible ina while, but first— Have you ever heard about the “BUCKET BRIGADE"? Here is Wikipedia’s description if you haven’t heard aboutit: “A bucket brigadeis a method for transporting items where items are passed from one stationaryperson to the next. More specifically, it refers to a method of firefightingbefore the advent of hand pumped fire engines, whereby firefighters would passbuckets to each other to extinguish a blaze. This method generally maximizesTHROUGHput." If you noticed, it says maximizes THROUGHput at the end. Andwhy is the reason? You see in Copywriting terms: This actually involves puttingseveral sentences of lead in copy… or sub-heads… or several visible questionsthat suckers your readers’ eyes back into the sales letter as they arescanning/scrolling own the page… so he is SO CURIOUS about what’s coming next—hecan’t help but to FINISH READING through (paragraph after paragraph) to satisfyhis curiosity instantly! Imagine this: what would you achieve if you can make someonefind it hard to sleep, simply because they haven’t finish READING your entiresales letter? And, if you can make them finish reading everything you say inyour copy to convince them for the sale… what would happen to your conversionsand PROFITS? Well this is the power of the bucket brigade. But, what are some examples of the bucket brigade? Tosatisfy your want for more… here are lists of them you can use in your copystarting today:
Youget the IDEA. Something that pulls readers in with a few short, but INTRIGUINGwords used to bring readers back into the sales letter every few paragraphs. Havingused the bucket brigade to turn a boring, same ol’ sales copy as every one elseinto a ‘cash-dispensing machine’… I’ve never since write copy without usingthis “secret" strategy ever again. Nowthat you know how to keep your readers READING without mercy, please keep this“secret" to yourself and have your prospects wondering… how, did you ever keptthem staying until the end of the sales letter? |
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