Automotive analysts have predicted that June sales resultscould be the lowest rate in 16 years, and foresee continual drops in the nearfuture. But dealers such as realize that this also may signal an opportunity for Toyota to finally overtakeGeneral Motors for the first time in the company’s history.
Toyota has seen significant advantages in the adverse environmentof the North American auto market. Among these advantages cites include offering consumersan array of compact and hybrid vehicles, which are currently in high demandthanks to the ever-rising price of gasoline.
GM on the other hand is strugglingto increase its compact and fuel efficient offerings.
In recent months, Toyota has been neck and neck with GM, whohas long-held the reputation for being the number one selling automaker. But as knows, havingfuel efficient offerings may be the key component to future sales successes.Already GM, Ford, and Chrysler have suffered as a result of their truck- andSUV-heavy lineups.
During the month of May, Toyota sold a mere 9,300 vehiclesless than GM in the U.S., putting them within close reach of the sales leader.An increasing number of sales are coming from the popular hybrid.
