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Many of the Internets biggest ebook sellers are making this simple mistake, and it’s almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake! I was having a bit of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time. Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered the subject I was looking for. Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn’t have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at the file names, I didn’t have a clue what they were, or who wrote them! The reason was; the ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation. Ebook authors must spend ages dreaming up a great name for their ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn’t tell anyone what’s inside. Why do ebook publishers do this? There have been a lot of people giving out advice on Internet security over the last few years. Even if you don’t have a website, you may still get influenced by this advice, which is why I want to enlighten you. Here’s an example of what I mean. Lets say an author has written an ebook called ‘Gold Swing Secrets’. Instead of giving the ebook a descriptive file name like ‘golf_swing_secrets.pdf’, they may name it something like gss-01.pdf or glfsgss.pdf. Now, the author of the ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing. However, little old me ‘the customer’, who may be very keen to read his ebook again, didn’t have a clue what the ebook was about, without opening it to find out. Now you might think that’s ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people’s eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about. What’s the big deal? I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something. The end result being:
I wonder how many ebook buyers have done the same as me? My very conservative guess is that at least 50% of people overlook the ebooks on their PC with filenames they don’t recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename. If you have a website and you’re worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks! If you have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it. © Copyright Jason Lewis
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