My name is Alexander Lukashev. My primary work is related to the field of modern information technology. I smoked for 13 years. My numerous attempts to quit smoking through the help of pills or patches were unsuccessful. Several years of searching for a way to kick this deadly habit and studying a large amount of opinions from authoritative psychologists and normal people who faced the problem of quitting smoking all led to the formation of this simple, ingenious and 100% effective method of smoking cessation that I named "Simple & easy".