Avoid These Email Marketing Mistakes Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience... Source : Email Advertising Pg. 15
The Right Content For Your Email Marketing Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered... Source : Email Advertising Pg. 15