Website Savvy: 10 Key Steps to Turn Your Customers ON! by � Carmen Wisenbaker, President of Penworth Publishing, Carmen has been in the publishing industry for more than 23 years. Because she has so many subjects that have to be researched, she spends a good deal of her time on the internet. Many times when looking for products to purchase, she comes across many websites that tend to hinder the sale. This article covers her favorite pet peeves about what to do and what not to do, in order to get your customer to purchase online. You may use this article in your newsletter as long as the contact information is included and the article is used “as is" with no alterations. © 2004 Carmen Wisenbaker.This article can be viewed online at or sent by an auto-responder at article622@penworth.com