About Writer Based in the UK, Glyn Yarnall has over twenty years marketing experience, including ten years as an Interim Head of Marketing/Consultant for multi-national B2Bs, not-for-profit and government, particularly for US-based companies wishing to improve their European presence. More case studies are featured at www.reveremarketing.co.uk, along with further examples of interim projects.
Internal Communications – The Marketer��s Friend Mention marketing and a number of ‘traditional’ topics will spring to mind - mailshots, websites, press and so on. All of these are fine but, usually focused on reaching the outside world, they can often leave out one terrific opportunity – using internal communications to enhance the more mainstream activity instead of viewing it as a second-string initiative.If we look at its potential in some...... Similar Editorial : by franchises. | Source : Business Communication Studies
