About Writer Ingrid Cliff is a Freelance Copywriter, Business Development and Human Resources Consultant to Small Businesses with her business Heart Harmony. Ingrid writes a free weekly small business newsletter and Small Business Ideas blog for small businesses.
Top Tips To Inject Personality Into Your Copywriting There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from "buying a brand" to "buying the person behind the brand".We have been disillusioned by big business so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick...... Similar Editorial : by Peter Wise. | Source : Copywriting Rates
Top 10 Tips To Write Powerful Guarantees Let's assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it. What can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee.People these days are worried about being ripped off and want some reassurance that you will not do that to them. By offering a guarantee you reassure them of...... Similar Editorial : by Bob Leduc. | Source : Alphabet Letter
Dealing With Employee Performance Reviews With good performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated themselves as exceptional on many areas and you think they are borderline competent (at best)?This is much trickier to deal with than the person who is...... Similar Editorial : by KMArticles. | Source : Human Resource Management
Why Do I Need An Employee Manual When businesses hire their first employees, they often start without having thought through fully all of the implications of what they are doing. This new person is going to be representing you and your company to your customers and clients, will be in your premises and will gain access to all of your knowledge and resources. Many people find that what starts out with great promise ends up in...... Similar Editorial : by V. Berba Velasco Jr., Ph.D.. | Source : Human Resource Management
What Is A 360 Degree Employee Performance Review I was talking with a manager the other day about their employee performance review processes. This company had been doing them for some time and wanted to take their reviews to the next level.What about a 360? I was met with a very stunned look. "I didn't think you thought of me that way" came the reply. It was my turn to look stunned."No - a 360 degree performance review process" was my reply. ...... Similar Editorial : by nitron. | Source : Free Customer Service Training
Job Interviews Made Easy When you are hiring a new employee you naturally want the best person for the role. In a candidate poor job market you need to realize that while you are interviewing the candidate, they are also interviewing you to see if they really want to work for you. You need to be on your game - to make sure you leave candidates with a great impression of your company.So, let's start with the basics....... Similar Editorial : by Sandra Prior. | Source : Phone Interview Questions
Is There A Perfect Job? Many people come to coaching in the search for a better job. Some want help in locating the perfect job, others want help in writing their selection criteria and application and still others want to build their skills in interviews. All of these are perfectly valid steps but they all are missing the most important beginning steps. YOU! When looking for the perfect job, dont start by looking...... Similar Editorial : by Heather Topich. | Source : Employer Rights
Where Does Social Media Fit In With Your Marketing But where does social media such as forums, blogs, social bookmarking fit with your overall marketing strategy? Social media does not replace all of your other marketing - it just changes the mix.When I look at a company's marketing I categorise it into two main areas - Online and Offline. I then break these down into further categories.Online:*Website & Search engine strategies *Customer...... Similar Editorial : by john wircken. | Source : Direct Marketing Email
Energy Conservation Isnt Just For Lightbulbs In Small Business Most business mums are conscious of the environment. We dutifully take 3 minute showers (less if we have a crying toddler in tow), buy recycled loo paper at least until the first bout of gastro in the house when we revert to something less resembling sandpaper and tell ourselves that dishwashers use less water than regular washing up.One thing that most small business owners forget with all of...... Similar Editorial : by David A. James. | Source : Business Startup Cost
Insuring Your Small Business Success Over Easter there was a large fire at Coorparoo in Queensland, where a number of small businesses were burnt out. This is a devastating event for any business, but what made it more so was that a number of the small businesses were not insured.What was the effect? Let me tell you about one small business and the effect this has had on them. This small business was a service business; they were...... Similar Editorial : by Diane Hughes. | Source : Small Business Startups
How To Turn Around A Failing Business No-one likes to fail. In these past few months I have watched as a few otherwise great businesses have folded. But what could have been done to turn the business around from disaster.What does the owner really want?This is the hardest part - if the owner is ambivalent at best about the business, they are not sure if they really want to be there, then no business intervention will work as well as...... Similar Editorial : by Jim Edwards. | Source : Innovation Entrepreneurship
Social Media - Business Gets Social Here is your crash course in small business marketing in 2008 - Web 2.0 for business. Lets start with a few society trends to give the REALLY big picture.Society trend number 1: People buy differently now than they did 10 years agoRemember 10 years ago, when having a website was a "BIG THING". Now having a website is considered as essential as having a telephone. People's shopping style has...... Similar Editorial : by Catherine Franz. | Source : Innovation Entrepreneurship
