Will Google Punish Websites Selling Text Links? It is one of the most common acknowledgements in search engine optimisation that the quality, theme, anchor text used, and volume of links that point to your website helps improve your search engine rankings, through increased link popularity.However within the past few weeks Matt Cutts seems to have turned the SEO world on its head by strongly suggesting that Google intend to set-up a 'Snitch on...... Similar Editorial : by Martin Lemieux. | Source : Targeted Web Traffic