Earn More In Your Retail Store We're all aware of that moment called POP or Point of Purchase - a moment when the customer actually makes the decision to select one brand over other. As a salesperson, it s your job to influence the customer to pick a product with a good profit margin. However, in a retail environment you have to use a subtle marketing strategy. For example, a card and gift store sells similar product from...... Similar Editorial : by dwoffice. | Source : Increase Of Sales