Link Building: Natural Linking Behaviour e. reciprocal, then build more links from other sources to balance the equation. In all cases vary the anchor text and the destination URL of inbound links... Source : SEO Linking Pg. 23
The SEO Consultant Approach Generally speaking generic key phrases are targeted first with efforts being channeled towards long-tail or phrase based searches later on in the campaign... Source : SEO Consultant Pg. 4
