Level Playing Field For Small Businesses Press and media coverage is an important part of the marketing armoury for start-up and small businesses attempting to get noticed and differentiate themselves from the competition. Many of them fail to use this powerful business tool simply because they can't write the release themselves or afford professionals to do it for them.???To help them achieve coverage, an online press release...... Similar Editorial : by Karyn Greenstreet. | Source : Best Business Ideas