Marcia Yudkin () is the author of 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover and other books on business communication. She mentors business owners through and mentors organizational marketing managers through . Sign up for her free weekly newsletter on creative marketing at .
Where, Oh Where Can Those Company Tag Lines Be? Dont make your web site visitor play guessing games! Use a tag line on your site to ground the visitor on what you do and to keep your business identity and message consistent from page to page to pa...... Source : Guide To Marketing Pg. 239
Jargon: Handle With Care You could define it discreetly as in this sentence Acupuncture restores balance and regulates the flow of qi, the basic life force. The last four words prevent both confusion and insult... Source : Guide To Marketing Pg. 240
Linked In: Basic Marketing Blunders Perhaps its a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance... Source : Guide To Marketing Pg. 266
