Marcia Yudkin () is the author of 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover and other books on business communication. She mentors business owners through and mentors organizational marketing managers through . Sign up for her free weekly newsletter on creative marketing at .
Branding Cures Several Marketing Headaches When implemented intelligently and visibly, branding sets you apart from competitors, helps free you of price shoppers and gives customers an experience that brings them back to you again and again... Source : About Branding Pg. 42
Exploit Your Brand To The Fullest You may feel flattered that people are using your product, service or company name to stand for its entire category, but when that kind of usage becomes widespread it can open the door to competitor...... Source : About Branding Pg. 42
Why Bother Building A Brand? 8. For consumers, less risk. People tend to choose the brand-name supplier over the no-name one when afraid of the consequences of a messup.For those reasons and more, branding fattens your bottom lin...... Source : Building a Brand
Company Identity Goes Far Deeper Than A Logo When both you and those who buy from you know clearly what these benefits are, and when those benefits match the other dimensions listed above, you undoubtedly have a comprehensive, effective company ...... Source : Guide To Marketing Pg. 270
Business Naming Needs A Human Noodle It takes creativity that software dont have to come up with blockbuster business names like these Rent-a-Wreck Google Consider it Done Victorias SecretWhile more costly, hiring professional na...... Source : Guide To Marketing Pg. 272
How To Avoid A Business Naming Disaster Select your top choice from those remaining.Checking the Availability of Company NamesThe surest way to avoid getting a cease-and-desist letter is to hire an attorney to do a trademark search.... Source : Guide To Marketing Pg. 272
