Copywriting Secret - Using Personality To Sell One of my favorite lunch spots is a place called Franklins Hoagies. It's just up the street from me here in Coeur d'Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!I know everytime I walk in the place and belly up to the lunch counter, it's gonna be entertaining. And the focus of the entertainment...... Similar Editorial : by Paul Matthews. | Source : Copywriting Tips
