Patrick Quinn is an award winning copywriter with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh.He publishes a FREE online monthly newsletter, AdBriefing, designed for those who have a very real interest in producing good advertising. Subscriptions are available at:
What Is Most Important – Copy Or Pic? When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves ...... Similar Editorial : by paulphillips. | Source : Marketing Tips
Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I...... Similar Editorial : by Jo Han Mok. | Source : Marketing and Strategy
Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...... Similar Editorial : by Mirsad Hasic. | Source : Marketing and Strategy
Aint We Wonderful! It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing busine...... Similar Editorial : by Gene Simmons. | Source : Direct Marketing
Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions ? & $ in product worldwide. Here are just a few tips that I hope...... Similar Editorial : by Janice Byer, CCVA, MVA. | Source : Free Network Marketing
Larson Electronics Mangalight Supports US Troops With Spotlights And Flashlights Larson Electronics Magnalight worked with family members to equip US soldiers in Iraq with high power lighting products to detect and destroy roadside bombs and snipers. SFC Henk's group in Iraq based Camp HIT clear roadside bombs and IEDs for other units admist sniper fire and uncooperative ... Similar Editorial : by Daiv. | Source : Latest Gadgets
Confusing Commercials I may be missing something, here, but it seems to me that, inadvertising terms, the loonies have taken over the asylum. Whatis getting me all lathered up is the preponderance of TVcommercials that go out of their way, not only to confuse theirtarget audience, but also to project an alarming image of theirproduct. I'll elaborate. The first example is the sad, but fortunatelyshort story of a current...... Source : Advertising Tools
