Paul Wolfe, who has written famous campaigns for dozens of world-class clients like Levi's, Volvo and BMW and was named Writer of the Year twice by Adweek magazine, has just penned the ultimate copywriting book. Click here and transform your success and copywriting power instantly.
Always Be Closing: The DNA Of Copywriting Say good night. Make the sale and give the customer space to reinforce the decision in himself. But it begins with an attitude, or, as I said, a consciousness.Good luck. And always be closing... Source : Copywriting How To Pg. 8