CRM System Failure “Right, People. Let’s blast out that mail campaign we’ve been planning for so long.”It’s time to put your trusty CRM software to work; to let it earn its keep. You run a search of people and companies you want to target. You soon realize something’s wrong when your list is far smaller than anticipated. A quick check reveals many profiles/categories have not been filled in, impacting your search...... Similar Editorial : by Robert A. Kelly. | Source : Enterprise Content Management Software
