Bob Schumacher writes books and articles that give entrepreneurs a clear coffee-shop English perspective on how to steer their business or profession into the top 20% who achieve 80% of the business and profits. Visit for a complete directory of his articles and books.
Craft A Truly Unique Selling Position And They Will Come Communication is the key. Tell your employees, tell your customers, tell your prospects. Tell everyone every day in every way. Doing so is the stuff that truly successful businesses are made of...
Your Headline Is Your Ad For Your Ad! Here is a case where you truly do not have a second chance to make a first impression. or at least gets the phone to ring or persuades a person to come into your business...
During Shaky Tmes, Be Careful What You Cut Cut expenses and reallocate your dollars by daring to invest more in marketing and advertising. Going this route is good business for small business...
Fall Is The Perfect Time To Clean Blips Off Your Marketing Slate Be sure to speak to your audience in plain coffee-shop English. Clean up your marketing blackboard and concentrate on what is in it for me benefits and you will start to see what is in it for you...
A Website Can Be An Asset Or A Flop Depending Upon How You Prepare something that stirs action and takes your site beyond just being a brochure. Final tip repeat customers can and do bring in more business than any banner ad you purchase with our without razzmatazz...
