About Writer Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business.
DAIRY MANUFACTURING EMPLOYMENT OUTLOOK FOR 2004 “Two years ago the phone rang off the hook with recruiters calling all the time, it has been a long time since I had a call from a recruiter, but now they are starting to call again” sai...... Similar Editorial : by Gary Whittaker. | Source : Income Tax
Radio Copy Writing Success What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we...... Similar Editorial : by Robert Andrew. | Source : American Copywriter
Writing Political Radio Scripts The challenge for the 2006 election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercials. The challenge for the writer is obvious. Be subtle in the approach. The days of overt name calling or shouting the candidates name in hopes of...... Similar Editorial : by Ken Marlborough. | Source : Calligraphy Pen
Writing A Successful Radio Commercial When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station....... Similar Editorial : by Scott Perreault. | Source : Calligraphy Pen
