Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: 'Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard.' Go to: .
10 Surefire Ways To Add Sizzle To Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the ski...... Similar Editorial : by Gerry McRae. | Source : Finance Tip
10 Secrets To Get Your Press Release Noticed It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping...... Similar Editorial : by Emma okafor. | Source : Business Tips
10 Surefire Ways To Add Sizzle To Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the ski...... Similar Editorial : by Gerry McRae. | Source : Marketing Tips
Become The Recognized Expert With Articles Want people to see you as the go-to expert in your field? Then you should be writing articles that offer usable information for your target market. In just the last few years, article publishing as a promotional tool has gained enormous popularity. Article databases have sprung up all ... Similar Editorial : by Pamela Hewitt. | Source : Business Entrepreneurship
Get The Most Out Of Tradeshows Trade shows. They can be boring or exciting. And yes, your feet can kill you after standing all day waiting for a potential customer to turn in your direction. The success of trade shows depends on exhibitors making the most of them. Many exhibitors don't comprehend the enormous pote... Source : New Marketing Trends
Secret Interview Tactics Of Journalists You've done the work, and now a reporter wants to talk to you. You probably think the interview is the easiest part of the process. But you'd be wrong.Reporters need to get a story, and often they won't stop if they think they are on to something big. That's why you need to brush up... Similar Editorial : by Richard Cunningham. | Source : Writing a Screenplay
Are You Making These News Release Mistakes? The circular file next to the reporter's desk: it's the last place you want to be when trying to get media coverage. But statistics show that almost 95% of news release never see the light of day. If you want to get out of the trash heap and onto the reporter's radar, make sure you ... Similar Editorial : by LeAnn R. Ralph. | Source : Advertising Strategies
Why A Book Signing Is A Newspersons Nightmare The book signing: a standard for any author. After all, what better way to get your name and book out there than to appear at a book store, giving autographs to an adoring public. Wrong! For a publicity seeker, a book signing is really the kiss of death. It's not newsworthy... Similar Editorial : by Aravind kumar. | Source : Effective Leadership
Be A Star With Free Publicity What makes your product or service unique? No, it's not price. And you need to think again if it's quality. It's really YOU. And that's exactly what the media look for. Think about it for a moment. Reporters don't really cover stories about products or services; they write about ... Similar Editorial : by Terence Tan. | Source : Doing Business Online
The Modern Mothers Day For Moms In Business Take a couple of kids at home, combine a mom with little business and marketing experience, and add a mother's desire to launch a new business What do you have? The ingredients for potential entrepreneurial failure. This is exactly the prospect many moms face every day. Opening a new bu... Similar Editorial : by Lynn Bode. | Source : Internet Entrepreneur
Are You Sending The Right Stories To The Media? Media coverage offers a free outlet for businesses to gain publicity for their services or products.However, the more influential the media, the harder it is to get their attention. If you want to get past the media's defense, you have to know just what it is that they are looking for.... Similar Editorial : by Tim Bryce. | Source : Advertising Tips
Are You Tagging? Create A Successful Tagline For Your Business A tagline is a sentence that artistically sums up the solution that your company can provide. A tagline is the key message for your business and it may be the most important part of your promotional writing. Getting it right, however, can be difficult. The shorter a descripti... Similar Editorial : by Danny Wirken. | Source : Advertising Tips
Time To Rethink Your Holiday Schedule The winter season is upon us. Instead of dreaming of a thaw, you should be already working on warmer publicity.Most magazines are already thinking of stories with a spring/summer angle. So you should be thinking that way, too -- if you want to beat the competition and get some coveted co... Similar Editorial : by ellawilson. | Source : Media Advertising
Building A Good Media List You've written a great press release and it's ready to go. But the bigger question remains: who do I send it to?Before you begin sending the release to anyone and everyone, take heed. By not targeting the release to the right person at the right media outlet, your release will simply g... Similar Editorial : by Robert Gwuzd. | Source : Media Advertising
