Writing Our Clients Across The Sky The various stakeholders should go to the drawing board on this even as I challenge the Outdoor Advertising Association of Nigeria OAAN to spend time studying their counterparts in South Africa th......
Regulating Green Advertising Do we not have the equivalent of the FTC here? Do we not have an Environmental Protection Agency in this country? I do know that we have self and statutory regulatory bodies in our advertising indust...... Source : Strategies of Advertising Pg. 56
Before The EU Air Ban While we wait for the EUs blacklist, which can be consulted on the Internet beginning next spring, this is a clarion call for our aviation industry to do everything possible to instill confidence in ......
KID PROSUMERS When consumers control when and how they receive information through digital interactive media, will advertising still be an effective element of the marketing mix?That is a question to ponder... Source : Guide To Marketing Pg. 158
Knowledge As Corporate Power S.A, these organizations have saved enormous amount of money and achieved high productivity through fruitful ways of transferring common knowledge across time and space... Source : Stress Management In The Pg. 23
Imagination: Broadcasters Only Limit are all about!As I sat there listening to our media owners some are even better off being pugilists!, one fact was so nakedly obvious - most lacked imagination!...
Lessons In Brand Extension she is a maltina person because I was not getting to hear about them anymore. I was really sad when she said that they were no longer being produced. Can this be true?... Source : About Branding Pg. 32
