Page 3, Yusuf Danesi

Ship Of Fools Song
Are Legend and Guinness willing to give fools a shot? I volunteer to be the umpire, all expenses paid...
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Sore Spots On Tongue
But I still love Naija! To prove this, I pestered my friend, marvelous Ben to let me pose for a photograph beside Nigeria Road street sign in Charlton as we made our way to Thamesmead on Christmas D......
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Sources Of Brand Equity
What comes to your mind when the following brands are mentioned MTN, Coca-Cola, DHL, Afribank, Cornerstone Insurance, Nike, etc.?Lest I forget, my Afribank account needs reactivating!...
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Technology And The Media
However, if your brand is not consistent and powerful on the world stage, and strong enough to recognize and capture emerging segments such as the borderless consumer, then the Internet is not for yo......
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The Future Of Advertising
8220They8221 say its 8220The future of entertainment8221. Make no mistake viral marketing is very much the future of advertising too learn as much about it as you can...
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Web Host Industry Review
Dont be afraid to ask a host a question. In fact its recommended that you talk to your host before you join. After all, this is the only way to evaluate their support before you join...
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Practising Journalism With Restraint
Above all, we should always remember that the media owes society the responsibility of reporting issues and events accurately without bias. If we err, we should openly admit it.Long live Journalism!...
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The Irritant Threshold Of Wireless Marketing
They therefore need to partner with all the big brand retailers, especially those that have brand appeal among the youths...
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Branding With The Third Screen
Mobile devices, for example, carry the promise of this new era one where a marketer is not only guaranteed access to its message but one where it can usually control when the message will be read...
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Of Untruths And Compromises In Journalism
We should note that the freedom of the press carries with it an obligation to be accurate, fair, balanced and honest. Long live Journalism!...
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MTNs "Mama Na Boy" As A Corporate Rebellion!
And my question to the creative disruptors is What has been the commercials ROI to MTN?...
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Audience Motivation In Advertising
These appeals in advertising, according to Taflinger, do not have to make sense. However, they are very effective. So should we continue to produce ads in an atmosphere of blind criteria?...
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The Poverty Of Religious Advertising
Its advertisements should be positive and engaging, without glamorizing the general overseer and his beautiful wife...
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Advertising As A Threat To Innocence
However, and sadly too, it helps shape the reality- e.g. the societal ills- which it reflects J.P. Foley and P. Pastore 1997...
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Indecency In Advertising
While I want to distance myself from any form of violence and wanton destruction, I would like to warn that, if our advertisers do not exercise restraint, they might risk a boycott, someday, by consum......
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Authors; Yusuf Danesi