Today you can go online and find over 263 million links to web hosting related sites. With all of those links, how do you pick one? Which company is right for you? What do you need and what can you skimp on? This article will go through every option of a typical web host and not only explain what they are, but tell you if you need them or not.
Before you go looking for a host you need to know some basic things. First off every hosting plan will come with a set amount of bandwidth (sometimes referred to as transfer). Bandwidth is how much information is passed between the web hosting server and a visitor's computer. You will get a monthly allowance of bandwidth and it will most likely be a number in Megabytes (MB) or Gigabytes (GB). When someone visits your website (referred to as a visitor) their computer pulls information from the server you website is located on and transfers it to their computer. This transfer of information uses some of your allocated bandwidth. In general, the more intricate your web page is, the more bandwidth it uses per visitor. Pages with many photos, music, etc use more bandwidth than pages with all text. You only need a lot of bandwidth if you are planning on having a large number of visitors to your site and have an intricate site.
The second thing all hosting planes must include is space. Space is simply the amount of storage allocated for you to place your website in. This number will be in Megabytes (MB) or Gigabytes (GB). The more space you have the more stuff you can put online. If you plan on putting pictures or big files online, make sure you go with a hosting plan with a large amount of space. If you plan on hosting a small site with just a few pages, then pick a plan with less storage. A typical plan would include 500 MB of storage and 1 GB of transfer. This is often more than enough for a small website.
So far we have talked about bandwidth and storage space. Both of these are required to even have a website. Now we move to the extras. Some may not consider email an extra, but in terms of what you have to have for a site to function it is only an extra. Email accounts are almost universally considered a must for website owners. If you have a website you should have an email address for that site. Most sites need only one email address per person. Find the number of people who are “behind the scenes” of a site, and give each of them one email address. For example, if you are planning on having a family website, give one email address to each family member. Business sites are required to have multiple email addresses (addresses like postmaster@example.com, support@example.com, etc), so people seeking to start a business website should find a hosting plan with many email addresses. POP3 email allows you to use outlook, thunderbird, and other email programs like that. I would not look at a hosting plan that does not offer POP3. A typical website needs about 3 email addresses.
Another extra that is very useful is FTP. FTP (File Transfer Protocol) allows you to transfer files between your computer and your website quickly and easily. FTP is not required, and not necessary for small sites or sites that don't change often. I would suggest picking a plan with FTP access if you are creating a website for business or one that needs constant changes and/or updates.
Sub domains are a great extra that some people like. A Sub domain is simply something.yourdomain.com. You can place whatever word you would like in front of your domain name and have it directed to a different webpage. For example, if you had pictures located on your site at www.yoursite.com/pictures, you could add a sub domain and rearrange that link to look like pictures.yoursite.com. Sub domains are used most often by more experienced users. Most people do not need them, so don't pick a host based on these.
My SQL Databases are necessary for things like most photo galleries, calendars, shopping carts, etc. Simple sites do not need these databases, but someone looking to place a photo gallery, support system, etc. on their site should get a hosting plan with these included. Each item that requires My SQL will use one database, so pick a plan with enough databases for your specific situation. Only factor databases into a decision if you think you may use them at some point. Be aware of hosts that charge extra if you decide later on that you want My SQL databases. You should try to find a host that is flexible and will allow you to add on to your package at anytime.
The absolute most important thing when considering web hosts is support! A web host that does not have great support should not even be considered. You will run into problem with your website.
Unless you are a seasoned webmaster, you will find something you don't know how to do or fix, and great support is critical then. You will need a host that can reply to your support requests quickly, and correctly. Pick a host that has been highly rated, or that you know puts more emphasis on support than things like marketing or flashy site designs. Beware of hosts that will say anything to get you signed up, and beware of sites that charge for support. A good web host included great support with all of their plans.
There are other features of web hosting not discussed here, but the most important and most widespread are. The last two issues that arise with web hosting are what server operating system to pick, and what type of hosting to pick. 90% of people should be on a shared server (a server with many different hosting clients on it), but some may want a dedicated server. A dedicated server is what big businesses or high traffic sites need, but they are not cheap. Dedicated servers host you and you alone (hence the term dedicated). As for operating systems, I highly recommend Linux servers. They are more stable and often cheaper than windows servers. Do not worry about not being able to find scripts that will work with Linux servers. Linux has a huge following and most scripts are designed to work on Linux servers. In fact, many great scripts are only available for Linux.
So in conclusion, focus on service and support of a web hosting company. Figure out an estimate of what you need (in terms of space and transfer) then search for a reputable host that can provide you with your needs, great support, and good prices. Find a good price, but don't go with a free host. These are almost always terrible hosting plans, bad service, and older (often slower) servers. You can even ask around to see if anyone you know has a website and can recommend a good host to you. Don't be afraid to ask a host a question. In fact it's recommended that you talk to your host before you join. After all, this is the only way to evaluate their support before you join.
Web Host Industry Review
It is not out of place to refer to “Billboard" as a business publication since its editorial content is aimed at a specific business, i.e. out-of-home advertising. However, it should be noted that out-of-home advertising is more than billboards though the most common product in OOH is the billboard. In that vein, the adopted name, i.e. Billboard, is appropriate for the newsletter.
Outdoor products are actually divided among three primary categories, namely: Billboards, Street Furniture and Transit. While OOH encompasses outdoor advertising, it also extends to the indoors as well, e.g. advertisements in shopping malls, etc.
In a nutshell, it is fervently hoped that Billboard Newsletter will not restrict itself to billboards as hinted in the editorial content of issue No. 1.
Printed on 135 grams matt paper (cover inclusive), BILLBOARD displays a bold but warm masthead that should attract readership.
Its size, i.e. A4 makes it portable and easy to handle and carry around.
A critical look at its content betrays a balanced make-up, showing a methodical arrangement of its stories and pictures, asymmetrical in design and harmony among its type styles.
Readers cannot have a vague feeling of uneasiness because weight is hardly concentrated in any one section of the page.
The newsletter uses at least two or more elements on a page, each of which is dramatically different from the other, e.g. page three interchanges between contrasting light headlines with bold ones.
The same page, e.g. displays a small picture contrasting a larger one. Each page is made to appear lively and interesting because one element is different from the other.
The proportions of elements in the newsletter are pleasing to the eyes. The length of one line can easily compare with that of another, the shape of a story also compares with another and pictures also compare in width and depth.
It also succeeds in avoiding the use of square shape in artistic illustration since this appears dull and uninspiring. Common on pages of the newsletter therefore are unequal proportions of a rectangle, which seem to be more attractive.
While a couple of pages achieve unity whereby each story contributes significantly to the total page design, a few others fail as they carry a collection of stories, each of which tries to get the readers’ attention. The danger here, however, is the possibility of having a page appearance that is far from being unified.
To the extent that most typographic elements relate with one another harmoniously, it can be said that Billboard newsletter achieves harmony.
The flow of the newsletter’s typographic elements makes eye-contact by the reader an experience to savour. The reader is taken round the page with a beautiful presentation of the elements, e.g. its adoption of a combination of horizontal-cum-vertical make-ups only makes reading a delight.
The following characteristics can easily be associated with the newsletter:
•One can spot the use of upper and lower case heads (flush left)
•It uses a couple of larger pictures with some appearing to be dominant on a page.
•It uses a block of text usually beginning with a typographic method that compels the reader to read the opening of the story.
•It breathes as it makes use of air (white space) to emphasize text and illustrations.
•It uses a combination of colours not only in illustrations but in type and decorations as well
•The grade of paper, i.e. matt, is better than most magazines we see around these days.
The two basic weaknesses of the newsletter are:
1.As common with most Nigerian publications, the reviewed edition is not without typographic as well as grammatical errors. I hope that the publisher will pay attention to this
2.The publisher should also consider using a better grade of paper and endeavour to make the cover heavier and glossy than the paper for inside pages. As a mater of fact, art paper brings out colour ads better. Therefore it should be considered for inner pages featuring ads. Why not make the inner pages glossy but with less grammage than the cover?
Generally, the newsletter is exciting to read, attractive as a medium of visual arts and a modern package of beauty. I predict it should command wider acceptance than a lot of magazines in our marketing communications industry today. It can be read time and time again and should offer a high opportunity to see (OTS).
Considering that advertising accounts for almost 80 percent of total revenue in the case of business and professional press (reason why Billboard resorts to free circulation), an attractive advantage the newsletter should have for advertisers is the ability to guarantee latest, superb reproduction techniques to be used.
Another advantage is the tight segmentation opportunities available for advertisers courtesy of controlled circulation.
It may be tough getting ads especially when you are new to the advertising industry. This is because evidence has shown that copies received free are treated much less reverently than copies paid for and so less, are read.
The publisher, if he must continue to give out free copies, should therefore brace up to carry out research on levels of readership, awareness and interest in the stories, features and advertisements.
Will your advertisers patronize your medium primarily to please you rather than to necessarily reach their target market?
Finally, it should be noted that several magazines, newsletters, etc. exist with new ones appearing and old ones disappearing on a regular basis. The publisher of Billboard should therefore ensure continuity so that the newsletter would not have appeared as a flash in the pan at the end of the day.
I pray that the newsletter turns out to be an industry leader in the long run.
Both Daniel Hewlette & Yusuf Danesi are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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