About Writer Penny C. Sansevieri helps turn authors into success stories. Check out her Virtual Author Tours, free insider info on publishing, and author marketing newsletter at http://www.amarketingexpert.com
7 Myths That Will Destroy Your Marketing Campaign What common myths keep authors from getting media attention?Myth #1: A good news release is all you need to get "ink" The days of the "one size fits all" news releases are gone. Now it's all about customizing and knowing what the media target you're pitching is looking for. Making... Similar Editorial : by Isaiah Hull. | Source : Email Marketing
How To Think Like A Journalist If your media campaign has been perplexing you, maybe you?re not thinking right. What I mean is maybe you?re not thinking like a journalist. The problem with many campaigns is that we pitch our stories with a focus on our books, when the truth is we should never (ever) sell our book and a book shoul... Similar Editorial : by Victor Epand. | Source : Search Marketing Agency
