一口味 “Heritage Taste”

Back in 1983, Mdm Elaine Koh wanted to live the life she wanted yet she could bring home income. She decided to set up her own business. With a recipe of her own she opened her first shop, a store in a coffee shop at Chinatown selling “Popiah” or Hand roll Spring Roll. After 5 years of earning and lost, she felt that she could do more, so she went to learn how to make Chinese New Year pastries from different housewife. After numerous unsuccessful tries she successfully created her New Year Cookies branding and started selling Chinese New Year Cookies during the festive seasons on her store in Chinatown.

So how could a store in Chinatown lead her to such a establishment now? In 1992 due to her neighbor store’s disturbance. She decided to leave Chinatown even thou she knows that the outside world is a tough place. She took one year of planning and to strategize her planning and looking for opportunity. She came up with a decision that she would brand her company to bring in the quality of traditional Chinese delicacy. Finally in 1993 she got an opportunity to open a promotion counter at bugis junction, Seiyu during every Chinese New Year Seasons selling Cookies and other festive seasons selling other products.

On 1996 Takashimaya Shopping Centre had given her and opportunity that she never imagined. A shop in a shopping centre at Orchard Road. As the business grows. She decide that her business need to expand that is where Yikowei was created along with the central kitchen she has. Bringing on the same mentality later on in 2006 her first restaurant opened at Centrepoint Basement 2. Her latest shop would be at ION Orchard at basement 4.