Market Overview
Fig 1. IDC shows the supply of printer consumables namely the inkjet cartridges and laser toners in Singapore.
From the statistics gathered, it is evident that the inkjet cartridges being sold in the market supercedes the laser toners in Singapore. Base on the last quarter ending June2011, the amount of inkjet cartridges sold takes up 80.8% whilst the laser toner market merely 19.2%.
Fig 2. IDC shows the overall printer consumables market by classification in Singapore
Base on the statistics given, the amount of original inkjet cartridges and laser toners sold in the market stands at 89.06% vs the 7.67%, 2.09% and 1.17 % for compatibles , grey and counterfeits brands in market.
Fig 3. IDC shows the supply of inkjet cartridges market by classification in Singapore alone.
From the statistics data given, Singapore loyalty rate on original brand cartridges stands at 90% vs the compatibles 7.43% , Grey 1.82% and counterfeits 0.74%.
This loyalty rate of 90% for inkjet market is something clearly distinctly different from its country neighboring counterparts including Indonesia , Philippines , Thailand and Vietnam which is hovering around 45-50%. This could be due to its country's affluent lifestyles and market affordability thus resulting in this phenomenon trend.
Fig 4. IDC shows the supply of LaserJet toners market by classification in Singapore alone.
From the figures illustrated, original toners is still highly sort after by consumers which stands at 85.07% vs the compatibles 8.68% , Grey 3.27% and Counterfeits 2.98%.
To Be An Investor
Just help us to answer the following questions:
Are You Tired of Getting just minimum interest on your savings in bank and Fixed Deposits?
Are You keen on starting a business but just do not have the expertise on HOW TO?
Are You having some retirement funds that is lying in bonds, fixed deposits that is merely earning you pathetic interest that can't beat the inflation?
If your answers to those questions above is YES, then look no further , we can offer you more.
Why not join us in enrolling into our investor module ?
With just a small investment , investor can have a *share in the profits of this x-fill ink refilling business . They can see their investments grow as each of these machines are put to work in the market and they can see their returns coming back to them as early as within the first months onwards. Thereby as sales grow, their investment returns will grow along with it as well.
To Be A Distributor
To be distributors of X-fill Marketing the requirements needed are standard and simple,& they are:
1. Strong Willingness & and Seriousness to Develop the Business
Potential Distributors are required to have a passion and great vision and mission to develop the business of refilling of X-fill. Though much support will be provided by X-Fill Marketing in the initial setup of business, creativity, long-term business planning and strong motivation from the potential distributor themselves are ingredients needed to see the business grow and become successful.
2. Location and & Business Preparation
Potential Distributor should determine area and location for X-fill outlet. The location should be in the business or office area; in view of the consumers targeted are corporation consumers besides retailers. It would be ideal if the potential distributor have already an existing complimentary business ongoing e.g Stationary shops. IT retail chains etc. As such no added infrastructure and manpower costs are needed apart from some space for the X-fill machines. Otherwise, the potential distributors should prepare outlet and other necessities such as outlet staff, outlet decoration, furniture, printer, outlet mark, promotion and so forth with regard to the outlet operation.
3. Educational Background of IT
It would be better if the potential distributor have educational background of IT, especially in the field of computer and printer. It can facilitate the potential distributor to know the business concept of X-fill. However, potential distributors with the other business background are still welcome to apply as long as they have a deep interest in the business of ink-refilling for printer which is directly related to the field of IT.
4. Sale Promotion
Potential distributor should have strategies for this business of X-fill; one of them is to conduct sale promotion of outlet opening or other promotions in a certain time to interest more consumers. The form of promotion usually proven to be successful is discount programme and free refill. There are many other promotions, and they depend on the distributor themselves.
5. Provision of Initial Investment Fund
To be potential distributor for this business of X-fill, the potential distributor should provide some initial investment. The amount of this initial investment fund depends much on the ability of the person. This investment cost includes the manpower, marketing and setup cost and/ or including the cost of the x-fill machines for the operation.
