1- Strengthen customer relationships



Having plans and proven processes in place to effectively handle every customer's requests.

2- Central customer's database

A centralized database shared among all the concerned departments and staff with all customers' requirements based on a full recorded history, to enhance the relationship between the organization and their customers.

3- Systematic use of information

The organizations' CRM will be responsible for:

- Capturing all the internal and the external customer service to play a pivotal roll in achieving "The organization" Sales and Marketing objectives.

- Database of customer information from every interaction.

- Analysis of past customer behavior to predict future behavior.

- Ability to match offers to customers.

- Continuous re-evaluation of offer, transaction and customer use over time.

4- Through on-going dialogue

- The organizations' CRM allows for real-time responses and 1:1 dialogue (CRM online support with the contact center).

- Listening crates sense of intimacy with the customer.

- Enable customized offers and messaging

5- Increase and ease the organization approaches

Gaining new customers and better environment for cross selling and up selling.

Introduce a better lead management module and approach.

6- Marketing and sales planes

Utilize and enhance the marketing and sales planes and campaigns based on the CRM facts and figures.

Business crm solutions Objective

- Provide an excellent service to Customers

- Maintain an accurate and updated customer's information and requests.

- 360 degree view to the customers database by all the customer touch points.

- Helps the sales and marketing on the future planning and expansion.

- Increases the up sales and cross sales opportunities

CRM Benefits and overall Business value

1 - CRM Operational Values and benefits

- Meet all operational commitments of The organization and to fulfill the intrinsic requirements of existing customers

- Ensure an approved predefined procures for all the operational processes to be followed

- Build world class customer services that caters to unique requirements of demanding customers

- Better understanding for customers' needs

2 - CRM Sales values and benefits

- Increase the number of potential customers under the organizations' umbrella.

- Having automated dynamic sales processes in place.

- Increase the number of leads through different channels, and new opportunities.

- Ensure all the sales leads to be attended.

- Cross Selling and Up Selling Options.

3 - CRM Marketing Values and benefits

- Track all kind of marketing campaigns response and measure their efficiency.

- Generate focused campaigns based on the CRM inputs.

- Get full and updated information about the organizations' customers and the positional customers.

- Allow long term plans.

Copyright (c) 2008 Hani Masgidi