I know it is better to be positive than negative. But speaking from experience sometimes you can do things that are bad for your home business without realizing it. You might even think you are doing the right thing when in fact you are hurting your online business. So here are some "top 5" ways you can throw your work-from-home opportunity down the drain (and how to avoid doing so):
1) Have no plan, vision or goals.
Sure, you may find success in your home business by accident. But you are more likely to keep your online business alive (and have it grow) by setting some direction. Besides, without a plan and destination how would you even know if you achieved success? Do some dreaming about what you would like your home based business to be in 2 years. Then set some attainable but challenging goals based on your vision. With your goals in mind, chart a plan for your home business.
2) Do nothing.
"If you build it, they will come." Wrong - who told you that? One of the most frequent mistakes made by newcomers to online business is the belief that if they can just build a nice looking website then they will earn money. Of course some marketing ploys feed on that assumption, luring Internet marketing rookies to purchase the only website they will ever need. Just like an offline business, your online opportunity does not usually sell itself. You need to somehow bring potential customers or clients to your business website. This takes hard work, consistency and determination to succeed.
3) Do too much.
You can't do too much of the right things. But please do not mistake activity for progress! I hear this all the time: "I spend xx hours a week at my computer and not one sale!" Quality not quantity, people. There are some promotional activities such as writing home business articles (hey, like I'm doing here!) and networking politely in business forums that you can never do too much of. But some marketing tools can be over used and actually harm your home based business. Examples: submitting too frequently to some search engines or blasting customer support with an endless line of similar requests.
4) Join everything.
If it is free to join, why not? Affiliate marketers especially are always on the lookout for the next great business opportunity. What happens, however, is that unless the business opportunity somehow compliments your primary home based business then you are going to end up spreading your efforts thin. Choose programs to join that provide you with marketing leverage or which will enhance what you are offering without providing unwanted competition. The other danger with free programs is that once you join there may very well be an "upgrade opportunity" that you will find difficult to pass up. Be sure that this is what you want before you click on the payment button...all those free programs upgraded ads up soon!
5) Spend lots of money on advertising.
This is a tough one. You would think that the people who spend the most money get the most traffic to their websites and therefore earn the most money. While this may be true, how much are you willing to spend to have the kind of traffic volume to your business opportunity that is going to pay off? It is really hard to tell. The best advice I can give you is to take it slow. Track the results of every advertising campaign so that you can assess how effective the method or ad itself is. If you do not track your marketing then you might just be throwing money down the drain. Spend too much too fast and you might soon find it difficult to keep your home based business running. You might even adversely affect your current lifestyle by piling up bills that you can't pay because the website advertising you chose is not bringing you a good return on investment.
There are other things that can help your home business become successful or kill it. And these may not be the "top 5" for you. Just listing these made me think of another 5 that have probably hurt my own home business. Time to make some adjustments!
101 Ways To Kill Your Boss
1. Handing them out at the wrong time
It's not always necessary or appropriate to hand out materials at the beginning of your presentation. That's the usual way it's done, but it has one major drawback: people will read through the whole set of handouts and you'll lose their attention as you begin your presentation. It's very difficult to bring them back, and when they do give you their attention again they probably have some ideas in their heads that you're not yet ready to present to them. Either way, you've lost control.
This is particularly so when the handout is a workbook or even a multi-page document. For example, if you hand out a complete set of financial statements to accountants, they will want to look through them carefully right away. Getting them to focus on what you want to say at any given time is almost impossible.
The solution is to hand out each piece of material at the time you are going to address it in your presentation. Don't give them the whole financial set; give them the Profit and Loss Statement when you're going to discuss it, the Balance Sheet when you're ready for it, and so on with the other pieces. That way, control of the presentation will be in your hands, not those of the audience.
2. Making them simply a copy of your slides
People like to use paper copies of your slides to make their notes, but that carries the same problem as the first mistake. Instead, create your own note pages.
About two-thirds of the page from the left-hand edge of the paper should contain BRIEF statements relating to each topic. They could be extracts from your slides, or summaries of your points. Include as much detail as you think appropriate. Then on the remaining one-third on the right side of the page, leave a column headed "Notes" or "How can I use this?", depending on the type of presentation.
If you must provide a copy of the slides, do it after your presentation is over.
3. Not having enough information on the handouts
The main purpose of a handout is for future reference, so this is your opportunity to provide as much information as your audience needs or wants, even if you have handed it out one page at a time.
You don't want them focusing on handouts containing complicated charts, graphs and tables while you are speaking, but such material makes excellent handouts for later study.
Another advantage of detailed handouts is that if someone asks for, say, the complete architectural plans, before you are ready, you can tell them that they will receive the complete set of detailed plans at the end, but for now you'd like to focus on the drawings on the screen. The fact that they know they'll receive everything at the end gives them the comfort they need to concentrate on your presentation.
Used thoughtlessly or automatically, handouts can kill your presentation; used correctly they can provide another tool to ensure that the audience receives the most value from your presentation.
Both Arivnd3 & Helen Wilkie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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