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12 Things I Hate About You

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In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the ?best of the best? ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive highlights about postcards.

1)I know that a postcard is better than something in an envelope.

For many reasons, the main one being, in an envelope you can't make your potential customer see your message.

People are fast. We see and read very quickly ? actually much more quickly than we even realize.. Think about yourself ? how fast do you go through your mail and process out what you want to keep and what you don't want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind ?bill, bill, advertisement, bill, advertisement, letter?? And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.

With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn't they?

And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.

Let's face it - junk mail gets thrown away. And postcards are junk mail to a lot of people.

Although they may be junk mail, postcards get read no matter what ? even if thrown away without reading them, they get seen. It's like the phoenix rising up from the ashes.

2) I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet.

Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.

The long and the short of it is, if you are not up to confronting that you need to do a campaign then don't bother being in business. Sorry if I sound a bit harsh!

3) I know that the best price is not best necessarily the best postcard.

The cheapest is not necessarily the best. The old adage ?you get what you pay for? applies here. Get whatever potential postcard company you interview to send you samples. Make sure the postcard is a very good, quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company's service, product, etc.

There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don't get your mailing out on deadline, etc. ? doing it dirt cheap might not mean getting the quality service you need or want.

4) I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response. Why? Because full color on both sides is confusing. On the other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply get the message on the back. You want good eye trail.

Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides ? but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, ?WOW!!! full color on both sides?!!? And they make it too busy. You don't want it to be dispersing ? you want it to go like a trail. Have a start, a middle and an end.

Example:

Did YOU Notice this Postcard?

Your Customers Will Notice Yours Too!

5000 Full Color

Super-glossy

Postcards

for only

$389

Look at it from the customer viewpoint ? really look at it from their viewpoint and you can see what I mean by eye trail.

5) I know that you should promote only one thing at a time on your postcard.

Even if you sell lots of different products, you only promote one of them. It is fine to mention them on the back of the postcard bullet pointed. But your main focus on the front of your postcard needs to be one product, service, item, what have you ? just one thing.

Say you have a flooring store and a furniture showroom in the back. Your postcard should only talk about flooring. It is not that people who are looking for flooring are not also looking for furniture ? it's just too much information on the front of postcard.

The purpose of a postcard is to get your prospect interested with one thing. You can put on the back as just a mention: ?We also have a giant showroom full of furniture.?

But on the front ? one item! ONE ITEM!

If a company sells hot tubs, above-ground pools and jungle gyms they need to pick the one that gives them the most income and make their postcard about that.

6) And I know that a person could grow a company with no other marketing media.

With postcards alone, one could take a company from zero to over a million bucks in revenue or more. How do I know? Because I did it.

We mailed postcards every single week, and the more postcards we mailed out, the more we grew. Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did. Some we kept and some we nixed. Postcards are a staple that works no matter what.

These six points of postcard marketing data are proven techniques of making your postcards WOW your prospective clients while at the same time being faithful to the time-honored methods that have proven to get more bang for your buck. These tips are what will put your postcard in a class all by itself.

12 Things I Hate About You

Penang, Malaysia has been known as one of Southeast Asia's finest destinations for many years now. Aptly called as "Pearl of the Orient", Penang offers amazing cultural heritage and diverse population which cannot be found anywhere else around the globe. In general, Penang is a great place all by itself and travelers find this small place full of interesting things to do and many places to visit even on foot. Here are some recommended things you must do while visiting Penang.

01 Climb up Penang Hill: Your trip to Penang should include Penang Hill. This popular tourist spot is also known as Bukit Bendera, referring to its most developed peak, the Flagstaff Hill. The most recommended way up to Penang Hill is through the Penang Hill Railway. This is a funicular railway that will bring passengers all the way up to Flagstaff Hill. Funicular train leaves every 20-25 minutes interval and carries up to 80 passengers per trip. Penang Hill is also accessible by 4x4 vehicles through the "jeep track" which is a tarred road most commonly used by residents of the hill.

There are also trails that one can follow such as Moongate trail, trail from Air Itam Dam to Tiger Hill, trail from Hye Keat Estate and one coming from the Municipality Park. From Penang Botanical Gardens, it will take 3 hours to reach the top of the hill by foot.

02 Shop at Batu Ferringhi Night Bazaar: Batu Ferringhi Night Bazaar is a nightly affair in Batu Ferrunghi starting from 7pm until 1am. After the sun sets in, the whole stretch of Batu Ferringi is transformed into a night market definitely worth checking out. You will find over 1000 stalls in Batu Ferringhi which are lined near the main road. Shopping addicts will surely have a high time sorting out goods ranging from clothes to paintings and everything in between.

03 Enjoy food and sight at Gurney Drive: Gurney Drive is famous for its mouth watering cuisine. Aside from the food, this road is made popular by having the best view of the sunset. Just outside the Georgetown City, Gurney Drive faces the sea of Penang, truly a relaxing experience and quite fulfilling to the stomach as well. Dinners are served in this side of town where most hawker stalls open around 6pm. One can find something to please the palate, for sure. Top 3 recommended dishes to try are: Char Keow Teow, Asam Laksa and Hokkien Mee. You will also find Gurney Plaza Shopping Center in Gurney Drive which is one of the famous shopping spot in Penang. You will find popular Malaysian and foreign brands in Gurney Plaza.

04 Be a Shopaholic: With all the shopping centers in Penang, you will never run out of options. Penang is considered as the biggest shopping destination in northern Malaysia with huge department stores and shopping malls in and out of the island. Queensbay Shopping Mall in Bayan Lepas is the largest and longest shopping mall in Penang Island housing more than 400 local and international shops. Gurney Plaza, on the other hand, has the biggest Cineplex in northern Malaysia. Pranglin Plaza is noted for local finds.

05 Enjoy dazzling 360 view of Penang from KOMTAR: During your visit to KOMTAR, go to the 60th floor to enjoy the fascinating 360 view of the Penang Island. KOMTAR is the tallest building in Penang and proved to be an important landmark for the area. This building houses government offices, shopping complexes, hotels and exhibition center.

06 Ride a ferry from Butterworth: A ferry ride from Butterworth is hard to miss since this is the main gateway to Penang Island. All ferry rides to Penang come from Butterworth terminal and provide a great photo opportunity for travelers featuring a magnificent landscape. The ferries run 24 hours a day.

07 Take a Georgetown Heritage Walk: Of course, Penang travel is more or less equivalent to Georgetown Heritage Walk. Georgetown Heritage Walk features century-old, historical sites and religious temples from various faiths. It is located at the northeastern side of Penang Island. Some of its famous attractions are the Cheong Fatt Tze Mansion, Fort Cornwallis, Penang Islamic Museum, Pinang Peranakan Mansion and Queen Victoria Clock Tower.

08 Enjoy nightlife in Upper Penang Road: Your day in Penang is not yet over following gloomy night; check out Georgetown's nightlife in upper Penang road with live music, DJs and bands. Karaoke is a popular activity, aside from dancing and just plain chilling out. Bring your friends for a round of singing and drinking til wee hours of the morning!

09 Cross Penang Bridge, one of the largest in the world: Penang Bridge is Asia's longest bridge and it offers a spectacular view of Penang. This bridge is the pride and joy of Penang and a national landmark. It is also a standing symbol of Penang's economic development. Penang Bridge is host to annual Penang Bridge Marathon.

10 Visit largest Buddhist Temple in Malaysia: Kek Lok Si temple is one of the largest Buddhist temple in Malaysia. The temple is situtated in Air Itam town and easily accessible by Bus or Taxi. Kek Lok Si Temple is home to series of monasteries, prayer halls, temples and beautifully landscaped gardens. It is also the best known temple in Penang, Malaysia.

11 Meet Francis Light at Fort Cornwallis: During your visit to historical Fort Cornwallis, you will see the statue of Francis Light. This old star-shaped fort is located at the northeastern coast of Penang and the oldest of three lighthouses in the area. Fort Cornwallis also features the Seri Rambai Cannon as always seen in pictures.

12 Visit nearby Islands: Small islands surrounding Penang are also worth looking up to. Pulau Aman or Island of Peace is a small island that houses the traditional Malay village. Other islands include Pulau Tioman, Pulau Rawa and Pulau Babi Besar. Although there is limited information about these nearby islands, a local tourist guide can help you find them.

On the whole, Penang, Malaysia is a great place to visit due to its almost side-by-side visitor spots, travelers won't run out of things to do. This list is just a taste of what Penang can offer its visitors and it is not entirely impossible to fell in love with this beautiful island. Truly, a Penang travel is a trip worth remembering!

Copyright (c) 2009 Nowal Khan

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About Author

Both Joy Gendusa & Nowal Khan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joy Gendusa has sinced written about articles on various topics from Marketing, Sales and Negotiation and Marketing. Joy Gendusa founded PostcardMania () in 1998, her only assets a computer and a phone. By 2005 the company did ov. Joy Gendusa's top article generates over 27100 views. to your Favourites.

Nowal Khan has sinced written about articles on various topics from Sales and Negotiation, Travel and Leisure and Family Travel. Nowal has been a freelance travel writer and photographer for almost 10 years now. is his recent travel guide to the island of Penang. The guide. Nowal Khan's top article generates over 1900 views. to your Favourites.

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