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15 Ways To Whack Your Boss

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Planning and preparation is at the heart of all of your strategies. It is where you determine the most effective

approach to creating a successful internet marketing campaign.

Marketing Plan Development ? All great marketing campaigns start with a clear, concise & effective plan with

specific measurable results. As the old saying goes ? ?Failing to Plan is Planning to Fail.?

Keyword Phrase Analysis ? Identifying the keywords or keyword phrases is the next step in creating an effective

internet marketing strategy. Starting with a few root terms or phrases, conduct an extensive analysis of at least

100 keywords and how frequently they are search for over the internet each month.

Keyword Phrase Selection ? After conducting the initial Keyword Phrase Analysis, you are now prepared to begin

identifying the absolute best words and phrases for your marketing strategies and content development.

Website Theme & Description Development ? By focusing on a major theme, your website becomes more that just

another dot com. It because a valuable resource for your customers and visitors. It improves the overall

experience and delivers high value.

**** Core Marketing Strategies ****

These strategies are the building blocks for your internet marketing success. They are fundamental to producing

cost effective results and have stood the test of time. Each core strategy is a proven method for generating

targeted buyers or users to your website. When combined with a comprehensive marketing plan, you are literally

guaranteed success!

Search Engine Optimization & Placement ? Winning at the Search Engine Game is one of the most effective ways to

promote your website and build your company! However, it is not the easiest game to play. It takes planning,

preparation and patients. It takes completing the above internet marketing preparation, then creating website

content that is keyword focused.

Keyword Landing Pages ? In addition to selecting the best possible keyword phrases, you need to create 10 ? 15

content rich website pages that focus on the terms. These pages could be articles, tips, advice, in-depth case

studies, expanded product or service descriptions, etc.

Strategic & Reciprocal Links ? As you know, ?No Man is an Island? and neither is your website. Finding the right

sites to link to yours is a very powerful strategy.

Pay-Per-Click Internet Marketing ? Performance based marketing is one of the most cost effective marketing

strategies available. By displaying targeted ads to targeted prospects, pay-per-click advertising allows you to

pay only if a prospective visitor actually comes to your website. Sometimes as little as 10 cents! You are not

charge for the number of times that you ad is seen ? only when they click thru to offer!

Electronic Newsletter or Ezine Publishing ? Since the invention of the internet, communicating by email has been

one of the most cost effective ways to stay in contact with your customers and prospects. Even though, we are now

dealing with the enormous amount of unsolicited advertising, it is still ?King?.

**** Advanced Marketing Strategies ****

These strategies extend the Core Marketing Strategies. They are designed to further capitalize on an already

existing internet marketing foundation.

Autoresponder Email Campaigns ? By using Auto Responder Technology, you can put your messages on autopilot. Send a

series of messages promoting your products and services or create your own e-course to be delivered automatically

over a specific time period.

It's a well-established fact that autoresponders are a necessary tool for selling online, because they automate

the follow-up sales process. This means few (people) can do the work of many (people.)

Targeted Email Campaigns ? Every business needs to communicate with their customers and prospects, and any

business can get results quickly, easily and cost effectively using permission-based email marketing.

It's Inexpensive? It's Effective? It's Immediate? It's Targeted? It's Easy!

"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to

their web sites and storefronts."

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No

matter how you define success, you can achieve outstanding results with email marketing while investing only a

small amount of time and an even smaller amount of money?

Affiliate Partner Programs ? Starting your own affiliate program is a very powerful way leverage your existing

website and generate revenue for yourself and others. In short, it is a very simple concept. You give your

affiliate partners a special link that is unique to them.

They place it on their website, include it in their newsletters, and/or promote it in their email campaigns. When one of their visitors or readers buy something or sign up for something, you will pay them a commission.

Online Directories & Vertical Portal Submission ? On the Internet, every industry or market segment has 100s or

even 1,000s of unique online portals and specialized directories. By placing your website name/address,

description and other pertinent information, you can drastically increase the amount of pre-qualified visitors to your website.

Article/eZine Marketing Campaigns ? Once you have created a series of articles about your area of expertise, it is

really easy to find others that will publish it to their subscribers and in some instances, even pay you for it.

In most case, one of the best ways to use your existing content is to have 1,000s of article directories & ezines

circulating your articles to 100,000s visitors/subscribers with your byline and contact info. There are a number

of online resources that will help link ezine publishers & article directories with article writers.

Key Product Landing Pages ? In conjunction with your search engine optimization strategies, creating key product

landing pages is an excellent way to leverage your overall internet marketing strategy. These specially designed

web pages should include detailed information, customer reviews and comments about a specific product or product

lines.

15 Ways To Whack Your Boss

The life blood of retail is to get existing customers to revisit a store and also to spend more than they anticipated when they walked in the door.

Customers generally have a purpose when they visit a store and a good retailer adds value to the offer to ensure the consumer enjoys spending more than they intended. Frequency of visit for purpose shopping will vary depending on the retail offer.

Those readers in the food industry may be providing a weekly offer, whilst a clothing store may be working on six offers or less a year. Many retailers invest a great deal of time and money converting shoppers into customers. Advertising, in all its forms, is primarily aimed at getting a first time customer for a business. The real skill of retailing is converting a one time customer into a regular consumer or store advocate.

Having spent many hours as a potential customer in this country I'm often amazed at the lost opportunities. I'm not blaming the sales team; it is often due to a weak business culture, lack of training or a store blind retail manager.

One thing I love about retailing is that most stores can make a positive difference to the bottom line without an injection of capital. It's a matter or re-looking at the business with fresh eyes or as the customer sees the business.

The following 15 ideas are aimed at encouraging you to look at the culture and strategies in your business with fresh eyes. I hope they help you grow your average sale.

15 Ways to Grow the Average Sale

1.Tell the team the average sale and set a target.

It is amazing how many businesses let the sales team work in a ?fog?. The golden rule is if you cannot measure it you cannot manage it. Let the team know the average sale and give them a realistic target and you may be amazed by the results. A few years ago, I was working with a retailer who didn't believe in telling the team the average sale in case they told his opposition. I convinced him that he was worrying unnecessarily and convinced him to have a more open policy. As soon as he told the team the average sale, the sales increased by 10%. The team just needed a target to aim for.

2.Build a Silent Salesperson.

Signage is critical to a business success. A lack of signs can cost you the equivalent of a sales person. An excellent signage strategy can be worth an extra salesperson in the team. Work at the University of Michigan by Sonia Larsen has proven that if non known value (non price sensitive) products are promoted with three benefits then the products are more likely to sell quicker.

3.Smile and Greet the Customer

I know it sounds obvious and everyone does it, but have you checked your store recently? In a survey we carried out recently 60% of sales people did not greet the customer?? it's that obvious.

4.Can I help you?

While we are looking at your teams interpersonal skills. How many of them are opening up a conversation versus closing a conversation. Approximately 70% of consumers close a conversation down when sales team members try to build a relationship with a closed statement such as ?Can I help you?? They are paid to open relationships, not close them.

5.Positioning Sale items Strategically

Retailers are becoming increasingly driven by sales to grow the business. I'm not a believer in this being a sound long term strategy. I never understand why retailers put sale products in the prime retail location. Yes, have a sale if you must, but tempt your customers with good gross profit products first.

6.If it's new, tell them

Consumers love to look at and buy new products. But, you need to sign new products. I know, it's another one of those obvious ideas that should be common sense, but is often rare sense.

7.Identify your Best Sellers

Identify, via signage, your best sellers. You'll find consumers will gravitate towards them. They will then either be tempted, but will often then purchase a more expensive item to stroke their egos.

8.The Point of Sale is a Selling Opportunity

I'm a believer in placing impulse items at the cash register to try and get that extra sale. I would take the average sale per customer, divide it by three, and ensure such an item does not exceed a price point that is more than a third of the average sale.

9.Price Points?.get them right

Have a look at your price points. Are you giving money back that the customer wants you to keep? Customers have price barriers for a product, but, on non known value items, are happy to pay up to the price point. Why sell it for 18.95 when you can get 19.95?

10.Name badges help the sale

I know, it's another obvious one, research by Shoppers Anonymous in Australia indicates that people who wear name badges are perceived to provide 15% better customer service. But, look around you at all these name-less sales members.

11.Don't sell what the customer comes in for

Consumers come in with a purpose in mind. If you satisfy that purpose and nothing else, you've failed. Sales members should be offering other services, linked products and added value products. Sell something then sell something.

12.Newspaper can help

In certain retail situations couples can be seen shopping. Often the man is what is termed a hunter and the woman a gatherer. Leave them together and the man will often get bored and stop the woman shopping. (It can happen in reverse as well), if a salesperson identifies this happening, they should relax the agitated party. Imagine how women's apparel sales would increase if male partners were offered a coffee and newspaper.

13.Give Customers Space

As a general rule in most stores consumers like to browse. That means on average, 60% of your floor space should be allocated to the consumer and 40% to product. Put too much product on the floor and the average sale can decline.

14.Have a ?We recommend? strategy

Consumers want to trust salespeople. Get the team together and decide as a team what you'll recommend and all believe in the same recommendations. It will give consumers confidence.

15.Smile and Say Thank You

I'm back to the obvious. A genuine farewell at the end of a transaction makes a world of difference. It will encourage consumers to come back.

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About Author

Both Jonn Thomas & John Stanley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jonn Thomas has sinced written about articles on various topics from Internet Marketing. Jonn Thomas is the Founder of MBNet.com - The Minority Business and the Creator of ArticleMarketingFX.com. He is also the President/CEO of VBO Corporation(VBOCommerce.com)- An eCommerce Development & Internet Marketing Firm. For more info, visit his blog. Jonn Thomas's top article generates over 590 views. to your Favourites.

John Stanley has sinced written about articles on various topics from Internet Marketing, Entertainment Guide and web development. John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries. John works with retailers around the world assisting them with their merchandising, staff and management training, customer flow, customer service an. John Stanley's top article generates over 673000 views. to your Favourites.

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