Both in the past and currently, one of the services my company provides for online clients like you is affiliate program consulting.
Yes - I also get lots of questions from people who want to really understand (and use) affiliate programs.
Affiliate programs are really quite simple to understand ... but a bit more difficult to put together, manage, fulfill, etc. Plus - let's not forget - the number one motivation for having your affiliate program (and/or being an affiliate for someone else) is to make money.
Here's a simple, basic outline I put together the other day. Hope it helps you better understand affiliate programs.
1. The affiliate –
* giving affiliates the tools they need in the ‘form' they want them
* banners, emails, ads, articles, audios, endorsements, etc.
* proper email sequences and follow-ups ... not just a solo or one–piece ‘campaign'
2. The audience –
* each market segment responds differently to different media
* similar market segments can be in unison - or opposition
* proper repetition, testing, and follow–ups are required
3. The product –
* simply put ... the product is the result of proper message to market match with proper timing, sequencing, and consumption models ... plus a variety of upsells and downsells to offer at the proper time to the proper segment(s) ... all of which benefits all 3 of these segments on the 'collision course' ... with all products offered in the media formats the audience segment desires to consume, and in which consumption frequencies.
YES – This info has the tendency to cause people to shake their heads and say, “I already knew that.” My only reasonable response then is always, “Well – why aren't you doing it this way?”
The real power in simplicity seems to baffle a lot of people.
Chip Tarver
Author, First Contact Secrets
"Insider Tips Reveal How to Successfully Connect With Anyone, Any Time, for Any Reason"
Chip Tarver has sinced written about articles on various topics from Affiliate Programs. . Chip Tarver's top article generates over 1600 views. to your Favourites.
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