Both in the past and currently, one of the services my company provides for online clients like you is affiliate program consulting.

Yes - I also get lots of questions from people who want to really understand (and use) affiliate programs.

Affiliate programs are really quite simple to understand ... but a bit more difficult to put together, manage, fulfill, etc. Plus - let's not forget - the number one motivation for having your affiliate program (and/or being an affiliate for someone else) is to make money.

Here's a simple, basic outline I put together the other day. Hope it helps you better understand affiliate programs.

1. The affiliate –

* giving affiliates the tools they need in the ‘form' they want them

* banners, emails, ads, articles, audios, endorsements, etc.

* proper email sequences and follow-ups ... not just a solo or one–piece ‘campaign'

2. The audience –

* each market segment responds differently to different media

* similar market segments can be in unison - or opposition

* proper repetition, testing, and follow–ups are required

3. The product –

* simply put ... the product is the result of proper message to market match with proper timing, sequencing, and consumption models ... plus a variety of upsells and downsells to offer at the proper time to the proper segment(s) ... all of which benefits all 3 of these segments on the 'collision course' ... with all products offered in the media formats the audience segment desires to consume, and in which consumption frequencies.

YES – This info has the tendency to cause people to shake their heads and say, “I already knew that.” My only reasonable response then is always, “Well – why aren't you doing it this way?”

The real power in simplicity seems to baffle a lot of people.

Chip Tarver

Author, First Contact Secrets

"Insider Tips Reveal How to Successfully Connect With Anyone, Any Time, for Any Reason"